Krost fashion brand to open pop-up in Soho

Samuel Krost is opening a two-week pop-up in Soho for his eponymous Krost brand.

Located at 158 Mercer St., just steps from Houston Street., for its run from May 18 to May 31, Krost will be debuting its new Second Semester collection of tees, hoodies, track pants and accessories and also introducing a new Dry Clean Only, exclusively available at the pop-up.

Founded at the end of 2018 by the Helmut Lang and Onia alum, Krost has already been discovered by Gigi Hadid, Hailey Bieber, Dwyane Wade and Ashley Graham.

The deal for the 2,600-square-foot shop was inked directly with David Jacobi of Premier Equities on behalf of its building.

The space is also available for a longer tenancy with asking rent to be negotiated.The location was previously occupied by a pop-up for Carine Roitfeld’s 7 Perfumes, which were inspired by the Frenchwoman’s previous lovers.

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