A huge increase in spending on Valentine's Day by Poles over a decade

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The research conducted by Mastercard shows that Poles’ spending on Valentine’s Day has increased almost five times over the last decade. This year, online shopping for gifts is the most popular channel – in 10 years the spending in this channel has increased as much as 17 times. During this year’s Valentine’s Day lovers are most likely to decide on a shared meal at home prepared by themselves or ordered from a restaurant.

  • Mastercard company published results of the newest edition of Mastercard Love Index.
  • This year for the first time we compared data from 2020 and 2011.
  • Poles’ spending on Valentine’s Day increased by 388 percent during that time.
  • More such stories can be found on Onet.pl homepage

What do Poles spend the most money on for Valentine’s Day? Until now the most popular was a romantic dinner in a restaurant. And that, according to the survey, is what Poles will miss the most. But the lack of opportunity to go to a restaurant does not discourage people from celebrating. 56 percent of respondents say that they were more creative when planning this year’s Valentine’s Day.

The most popular gifts for the other half are invariably flowers – spending on them increased by 1284 percent compared to 2011. We also give jewelry more and more often – during the decade we spent more and more on jewelry products (increase by 260 percent in comparison from 2011 to 2020). Interestingly, almost half of Poles (48%) will also give a traditional Valentine’s Day card to their beloved on the upcoming love day.

A noticeable trend is more and more frequent online shopping for Valentine’s Day gifts. Over the past 10 years, the number has become 17 times larger. In 2021, just over half of Poles (51 percent) also plan to buy a gift in e-commerce. At the same time, half of those surveyed said they would support local businesses by choosing to buy a bouquet or other gift at a local store.

How will we spend this year’s Valentine’s Day?

Coronavirus outbreaks have also affected couples’ plans to celebrate Valentine’s Day. This year, 45 percent of those in love will spend the day at home, preparing a meal together. Almost as many respondents (42 percent) plan to order food with delivery. A popular idea is also a movie marathon for two (33%).

Poles’ plans for Valentine’s Day 2021:

  1. Shared meal prepared at home – 45 percent.
  2. Ordering food with home delivery – 42 percent.
  3. Movie marathon for two – 33 percent.
  4. A walk in the park – 28 percent.
  5. A walk in your hometown – 19 percent.
  6. An indoor picnic – 16 percent.
  7. Home spa – 15 percent.
  8. Game night – 11 percent.
  9. Outdoor picnic – 4 percent.
  10. Virtual dating (e.g., Zoom, Facetime) – 4 percent.

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