Bitcoin [BTC] based platform endorsed by soccer icon, Didier Drogba

The world of cryptocurrency has gained a massive push with Didier Yves Drogba becoming an ambassador for ‘’, a cryptocurrency platform. The Chelsea legend who now plays for the Major League Soccer [MLS] based ‘Phoenix Rising Football Club’ feels that cryptocurrency is the future of money and the ecosystem it creates will be beneficial to all. The announcement was made on 15th July in Russia where he was present for the 2018 FIFA World Cup.

The two-time African footballer of the year has said that he “believes in the project a lot” and will put in a lot of effort to make it a formidable force in the cryptocurrency market. The platform and its payments are Bitcoin-based as the company believes the concept of decentralization will make transactions more secure. The website of gives a general idea of what the platform entails.

Users can register on the website and will be rewarded with prizes and tokens. These rewards are connected to the amount of time they spend on the website as well as the content they publish on it. Users are gauged on their popularity with the rate of push they get on each post that they publish.

The company said that the ‘’ token can be used to buy things like profile themes, stickers, gifts and monthly music subscriptions. Users can also sell tokens or exchange them for Bitcoin.

The features of the platform include:

  • Each user’s account on shall be acting as ads platform where all his/her subscribers will be acting as an advertisement audience.
  • Ads block shall be transmitted on behalf and from the user’s profile, and not directly from advertisers.

The platform was launched by Armenian businessman, Artak Tovmasyan who has made it his mission to make blockchain mainstream. Reports suggest that the company has raised over $30 million and is on its way to going public. Tovmasyan stated that:

“This the first ever digital platform that combines a social network with a cryptocurrency bank and a trading floor. While before digital platforms took all advertising income for themselves, now we share up to half of it with the users – depending on how active they are,”.

Drogba is not the only footballer to showcase an interest in cryptocurrency. Soccer stars like James Rodrigues and Ronaldinho are also playing significant roles in propagating cryptocurrency. Rodriguez has launched his own coin, the ‘JR 10’, while Ronaldinho is working on creating his Ronaldinho Soccer Coin [RSC].

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