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HBO Max chief says high price of streaming service doesn't matter
HBO Max hoping to create modern version of a TV bundle
HBO plans to bring in movies and TV shows from other media companies and offer them in addition to its existing content to create a new version of a cable bundle. Kaltbaum Capital Management president Gary Kaltbaum joins to discuss this business strategy.
PASADENA, Calif. (AP) — HBO Max’s high-end subscription fee won’t be an obstacle to the streaming service’s launch, said Kevin Reilly, its chief content officer.
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“People do not shop for their entertainment experiences with price being the primary” motivation, Reilly told a TV critics meeting Wednesday. "People don’t say, ‘I'd love to go to this concert, I don't really want to go to this one as much. But it's cheaper, so I guess I'll go to that one.”