{"id":109374,"date":"2021-01-22T18:48:09","date_gmt":"2021-01-22T18:48:09","guid":{"rendered":"https:\/\/precoinnews.com\/?p=109374"},"modified":"2021-01-22T18:48:09","modified_gmt":"2021-01-22T18:48:09","slug":"disneyland-ends-annual-pass-program-popular-with-park-die-hards","status":"publish","type":"post","link":"https:\/\/precoinnews.com\/business\/disneyland-ends-annual-pass-program-popular-with-park-die-hards\/","title":{"rendered":"Disneyland Ends Annual Pass Program Popular With Park Die-Hards"},"content":{"rendered":"
Walt Disney Co. is scrapping the annual pass program at its Disneyland and California Adventure theme parks in Anaheim, ending a nearly four-decade-old program that was popular among diehard fans.<\/p>\n
Disney said it was \u201csunsetting\u201d the program and would send refunds to current holders. The entertainment giant plans to come back at some point in the future with a redesigned offering. The annual pass program will continue at the company\u2019s Florida parks, which — unlike the sites in California — are currently open.<\/p>\n
Ken Potrock, president of the Disneyland Resort, cited the uncertainty over the pandemic and the likely capacity limitations that would be put in place when the California parks reopen.<\/p>\n
\u201cWe are currently developing new membership offerings that will utilize consumer insights to deliver choice, flexibility and value for our biggest fans,\u201d Potrock said.<\/p>\n
The two theme parks, which draw tens of millions of visitors to Southern California in good times, have been shuttered since March under orders by the state. Annual passes are a big draw for Southern California residents, some of whom treat Disneyland as other communities would a local playground.<\/p>\n
The company has raised pass prices steadily over the years, and the top-of-the-line program, including parking and no restricted days, reached $1,400 or more.<\/p>\n
On Wednesday, the company opened one of its parking lots as a large scale vaccination site for the county.<\/p>\n