![](\"https:\/\/cf-images.us-east-1.prod.boltdns.net\/v1\/static\/854081161001\/02914b99-5bbb-4db5-a3a9-371ad9bb287b\/4c1c23a7-4048-4bfb-b9f8-1022d19979db\/1280x720\/match\/image.jpg\")
<\/p>\n
Ries said all of the president’s accomplishments throughout his four years in office, including his booming economy, are now “severely tarnished.”<\/p>\n
Brand & Marketing expert Laura Ries discusses how President Trump’s brand has gone downhill because he refused to concede the election.<\/p>\n
President Trump’s chaotic exit from office is going to leave a permanent stain on his brand, marketing expert Laura Ries told FOX Business Network's “Cavuto: Coast to Coast” Thursday.<\/p>\n
Continue Reading Below<\/p>\n
Trump’s ascension to the presidency was marked by his promise to build a wall along the U.S.-Mexico and his “Make America Great Again” campaign slogan. But Ries said the president will largely be remembered for the way he left the White House.<\/p>\n
“He’s remembered for how he left office – complaining, whining, ‘I won, I should’ve won,’” she said. “All this terrible rhetoric in this exit is not a good way to leave things.”<\/p>\n
“Had he left in a better way, he would’ve had a better chance to keep that brand going,” she explained. “Today, it has a less prosperous future.”<\/p>\n