It may be time to shimmy out of those skinny jeans. Baggy denim is making a comeback.<\/p>\n
Levi Strauss & Co. Chief Executive Officer Chip Bergh said jeans with more relaxed fits are selling well as shoppers stuck at home lean toward more comfy clothes.<\/p>\n
\u201cThere\u2019s definitely a trend toward more casual, looser-fitting clothes in general, and the same is true in jeans,\u201d Bergh said on a conference call with analysts Wednesday. \u201cI think it\u2019s here to stay.\u201d<\/p>\n
Tight jeans have held strong as the dominant style for years as wardrobe staples and Bergh expects it to stay that way, especially for women. But renewed attention to roomier pants may finally provide more variety on denim shelves.<\/p>\n
Levi reported fourth-quarter sales that came in above analysts\u2019 estimates, but the company said the pandemic is still clouding its outlook. Shares fell 6.8% in after-market trading Wednesday afternoon.<\/p>\n
The denim label started selling a baggier line of jeans this past season in both men\u2019s and women\u2019s, and it\u2019s off to a fast start, the CEO said. The loose-straight fit, much less snug than the skinny, has also performed well, especially in recent months.<\/p>\n
Executives have also made it a focus to sell a broader array of products, such as sweats and chinos. They aim to have half of revenue come from non-denim pants over the next decade.<\/p>\n