Today, Gannett and Snap Inc. announce a new partnership to bring Snapchat\u2019s advertising platform to small and local businesses throughout the U.S. and Canada.\u00a0<\/p>\n
Gannett has a long history of working with small businesses across the country to help them grow their businesses by connecting them with consumers in their local communities. In the past several years, Gannett\u2019s marketing solutions business has expanded with the acquisitions of ReachLocal and WordStream, and the launch of LOCALiQ, combining all of Gannett\u2019s digital marketing solutions.<\/p>\n
The LOCALiQ sales team will bring Snapchat advertising to over 100,000 small business clients to help businesses further transition to more digital and innovative solutions while reaching Snap\u2019s highly engaged millennial and Gen Z audience. Snap has 92 million active users in North America and reaches over 90% of 13-24 year-olds and over 75% of 13-34 year-olds in the U.S.<\/p>\n
\u201cWe\u2019re thrilled to partner with Gannett to bring the power of Snapchat advertising to their network of local businesses all across the US and Canada,\u201d said Alexander Dao, Head of Global Sales Partnerships, Snap Inc. \u201cAs more and more local businesses embrace digital marketing, we look forward to helping them reach our large and highly engaged millennial and Gen Z audience.\u201d<\/p>\n
Through LOCALiQ, Gannett offers comprehensive digital solutions to local businesses on a national scale. Gannett\u2019s scale and breadth of offerings enable it to leverage proprietary data insights to drive personalized best-in-class performance for local businesses.<\/p>\n
\u201cWe are proud to partner with Snap to bring industry-leading digital ad products and marketing solutions to local businesses across the country,\u201d said Kevin Gentzel, Chief Revenue Officer & President of Marketing Solutions, Gannett. \u201cThis collaboration reconfirms LOCALiQ\u2019s mission: to make marketing innovative, efficient, and effective for our customers. We combine the trust we have built over decades of service from our company\u2019s journalism with our digital marketing services expertise to help drive our clients\u2019 success.\u201d<\/p>\n
With Snapchat\u2019s advertising offerings, Gannett\u2019s clients will be able to reach broader audiences on Snapchat\u2019s platforms locally with differentiated ad solutions and have access to easy-to-use tools, including Snap Publisher and LOCAL\u2019s dashboard, making advertising easy and efficient for small and local businesses.<\/p>\n