It\u2019s not every industry that invites in a new player that could bigfoot all the other participants. Yet, Lucid Motors CEO Peter Rawlinson told CNBC\u2019s Jim Cramer Tuesday that he would \u201cwelcome the competition\u201d from Apple Inc. (NASDAQ: AAPL) if the world\u2019s most valuable company decides to go into the auto business.\t\t\t<\/p>\n
Exactly how competition from a company with nearly $80 billion in cash is good for Lucid isn\u2019t immediately apparent. The startup electric vehicle (EV) maker announced in late February that it is going public in the second quarter of this year, following a reverse merger with Churchill Capital Corp. IV (NYSE: CCIV), a special-purpose acquisition company (SPAC), that is showering Lucid with net proceeds of $4.4 billion once the largest-to-date EV business combination is completed.<\/p>\n
Earlier this week, Volkswagen indicated that it plans to construct six battery factories over the next decade at a cost estimated to be around $29 billion. And VW is just the latest of the traditional auto companies to throw serious money at the EV market. GM and Ford have both spent billions on developing their first EVs and both expect to electrify their fleets, GM by 2035 and Ford in Europe by 2030.<\/p>\n
The global mobility market is 20 times larger than the global market for smartphones: $10 trillion compared to $500 billion, according to Morgan Stanley\u2019s Karen Huberty, or 12.5 times larger than a smartphone market worth $715 billion, according to Mordor Intelligence. As Huberty has pointed out, Apple owns a third of the global market for smartphones and would need just a 2% share of the mobility market to double its value.<\/p>\n
Keeping that in mind helps put another of Rawlinson\u2019s comments into perspective: \u201cUltimately, you know, this is a technology race. Tesla recognizes that and Lucid recognizes that, and I think that\u2019s what differentiates [EV makers from] so many of the traditional car companies.\u201d<\/p>\n
The more big brains that are working on batteries and electric drive trains and self-driving technology, the faster the EV industry will advance and the better the smartest and nimblest will fare financially. As Rawlinson sees it, \u201cThere\u2019s no such thing as an EV market. This is a market for cars and EVs will penetrate and completely fill that.\u201d<\/p>\n
What Rawlinson doesn\u2019t say is when that will happen. The Washington Post on Tuesday published an op-ed by columnist Charles Lane who offered a \u201creality check\u201d on the impact that EVs are going to have on reducing carbon emissions and slowing climate change. Lane focuses on two numbers: the number of vehicles currently in the U.S. light duty (cars, SUVs, pickups) fleet (281.4 million) and how many years it will take to convert 90% of that fleet to EVs (19.6 years, if every light vehicle sold beginning yesterday were an EV).<\/p>\n
Even if that were miraculously to happen, it is likely that by 2040, 51% of the U.S. grid would still use coal (11%) or natural gas (40%) to generate electricity.<\/p>\n
Electrifying the global light vehicle fleet is important but will not be decisive. Only 14% of 2010 global greenhouse gas emissions were attributed to transportation, while in the United States, 28% of 2018 emissions were attributed to transportation.<\/p>\n
As Lucid\u2019s Rawlinson says, \u201cthere\u2019s always plenty of room for new entries\u201d in the mobility and EV markets because there is plenty of work to be done and that work is going to cost tens of billions. Adding Apple to the roster can only be a good thing.<\/p>\n<\/p>\n