{"id":119209,"date":"2021-03-31T11:54:52","date_gmt":"2021-03-31T11:54:52","guid":{"rendered":"https:\/\/precoinnews.com\/?p=119209"},"modified":"2021-03-31T11:54:52","modified_gmt":"2021-03-31T11:54:52","slug":"google-says-not-up-to-us-to-dictate-how-news-companies-spend-its-1-billion","status":"publish","type":"post","link":"https:\/\/precoinnews.com\/markets\/google-says-not-up-to-us-to-dictate-how-news-companies-spend-its-1-billion\/","title":{"rendered":"Google says 'not up to us' to dictate how news companies spend its $1 billion"},"content":{"rendered":"

(Reuters) – Alphabet Inc\u2019s Google has reached licensing deals with over 600 news outlets around the world and is seeing a \u201chuge increase\u201d in users requesting more content from specific publications as part of a new program, it said on Wednesday.<\/p>

FILE PHOTO: The Google sign is shown on one of the company’s office buildings in Irvine, California, U.S., October 20, 2020. REUTERS\/Mike Blake<\/figcaption>

The update comes as big internet service providers including Facebook Inc have been locked in bitter disputes over fair compensation to publishers.<\/p>\n

Google is continuing to negotiate with additional publishers, including in the Unites States, to spend $1 billion for what it calls News Showcase.<\/p>\n

The program through 2023 is Google\u2019s biggest effort to invest in an industry that blames tech giants for siphoning its advertising revenue. Combined, Facebook and Google control over half of the digital advertising market.<\/p>\n

Google is exercising little oversight over publishers\u2019 use of the money.<\/p>\n

\u201cThe intention of our payment is to help make it easier for publishers to be able to participate in the program,\u201d Brad Bender, a vice president at Google overseeing News Showcase, told Reuters. \u201cBut ultimately it\u2019s in service of creating this more sustainable future for news.\u201d<\/p>\n

But Google\u2019s hesitance to hold publishers accountable for generating business results with the funds leaves questions about whether the media industry will at last turn a corner after several attempts by tech companies to provide support and improve its outlook.<\/p>\n

\u201cIt\u2019s not up to us to tell a news publisher how to run their business,\u201d Google said.<\/p>\n

Bender expressed optimism, though, about News Showcase steering publishers toward a brighter future and said the company would support the program beyond the initial $1 billion.<\/p>\n

\u201cWe\u2019re committed to being part of the solution,\u201d he said.<\/p>\n

Publishers from a dozen countries have agreed to license content, Google plans to say in a blog post on Wednesday. Users can see the content in Australia, Argentina, Brazil, Germany and Britain, with Italy joining Wednesday.<\/p>\n

In February, Google said \u201cwell over\u201d 500 publishers had signed deals.<\/p>\n

Google\u2019s lone requirement for funding recipients is that they provide a specified amount of content per day, Bender said. The funding helps publishers staff journalists to arrange the content, known as panels, which are then featured in Google\u2019s News and Discover apps, Bender said.<\/p>\n

Users can \u201cfollow\u201d publishers to get more panels from them. Publishers including The Financial Times and The Canberra Times collectively are generating 7,000 panels per day and users have registered 200,000 follows, Google plans to announce.<\/p>\n

The option to select more content from some publishers had existed in Google\u2019s News tool earlier, but follows from News Showcase panels in the countries where they are available now represent a double-digit percentage of all follows, Google said.<\/p>\n

Over time, Google hopes publishers can turn followers into paying subscribers or get a sales boost from increased viewership of ad-supported content.<\/p>\n

Reuters has reported fees for individual publishers in France range from as large as $1.3 million for newspaper Le Monde to $13,741 for local publisher La Voix de la Haute Marne.<\/p>\n

Google declined to comment on commercial terms in France or elsewhere.<\/p>\n

Bender acknowledged Google in designing the new program had not consulted with unions and other organizations representing journalists, many of which in the United States have criticized private equity funds for buying media companies, slashing costs and weakening content.<\/p>\n

Ensuring that Google\u2019s funding grows newsrooms and not owners\u2019 pocketbooks is a conversation journalists\u2019 groups should have with publishers, Google said.<\/p>\n

Google, like with other news-related features, said it has no plans to generate revenue from News Showcase.<\/p>\n

Source: Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

(Reuters) – Alphabet Inc\u2019s Google has reached<\/p>\n","protected":false},"author":3,"featured_media":119208,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23054],"tags":[],"yoast_head":"\nGoogle says 'not up to us' to dictate how news companies spend its $1 billion - Pre Coin News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/precoinnews.com\/markets\/google-says-not-up-to-us-to-dictate-how-news-companies-spend-its-1-billion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Google says 'not up to us' to dictate how news companies spend its $1 billion - Pre Coin News\" \/>\n<meta property=\"og:description\" content=\"(Reuters) – Alphabet Inc\u2019s Google has reached\" \/>\n<meta property=\"og:url\" content=\"https:\/\/precoinnews.com\/markets\/google-says-not-up-to-us-to-dictate-how-news-companies-spend-its-1-billion\/\" \/>\n<meta property=\"og:site_name\" content=\"Pre Coin News\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-31T11:54:52+00:00\" \/>\n<meta name=\"author\" content=\"mediabest\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/precoinnews.com\/wp-content\/uploads\/2021\/03\/cnewsfotor1160.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mediabest\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/precoinnews.com\/markets\/google-says-not-up-to-us-to-dictate-how-news-companies-spend-its-1-billion\/\",\"url\":\"https:\/\/precoinnews.com\/markets\/google-says-not-up-to-us-to-dictate-how-news-companies-spend-its-1-billion\/\",\"name\":\"Google says 'not up to us' to dictate how news companies spend its $1 billion - 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