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Press Release: <\/b>Sweet\u2019s consumer-first enterprise NFT platform now allows brands to seamlessly offer NFTs through existing online store-fronts.\u00a0<\/span><\/i><\/p>\n New York, New York – May 18, 2021<\/b><\/p>\n Sweet<\/span>, the leading enterprise NFT solutions provider, announced the integration of its NFT distribution platform into the Shopify marketplace, empowering brands, shop owners, and IP holders to sell NFTs through existing online store-fronts. The addition of Sweet into the Shopify platform enables global retail and entertainment brands to capitalize on the growing demand for NFTs while keeping consumers in their own branded checkout experience.<\/span><\/p>\n According to <\/span>Tom Mizzone, CEO and founder of Sweet<\/b>:<\/span><\/p>\n \u201cTo date, NFTs have been primarily sold through third-party crypto marketplaces, forcing brands to make the hard choice of directing consumers to an off-brand experience. Additionally, broader consumer bases want to buy and own NFTs but are confused by complex and intimidating blockchain wallet setup, and don\u2019t know how to get started. Now anyone can get into the NFT game through the familiar Shopify checkout experience, furthering Sweet\u2019s commitment to brand partners by prioritizing the consumer experience.\u201d<\/span><\/i><\/p>\n Sweet\u2019s scalable NFT platform is democratizing NFTs and creating broader ways for retail and consumer brands to offer digital collectibles to their users. The ability to sell and distribute through Shopify\u2019s e-commerce platform not only enables direct NFT sales but also enables gamified, bundled, \u201cgift with purchase\u201d NFT experiences with physical merchandise.<\/span><\/p>\n \u201cImagine randomizing and bundling digital assets with t-shirts, vinyl albums, sneaker drops, and more,\u201d<\/span><\/i> said <\/span>Ken Ellis, CTO of Sweet<\/b>.\u00a0<\/span><\/p>\n Ellis<\/b> continued, <\/span>\u201cNow imagine gamifying the merch store by hiding Willy-Wonka style golden ticket NFTs in the bundles, surprising and delighting consumers with one-of-a-kind experiences. Not only can brands use Sweet\u2019s technology to create engaging consumer experiences, drive sales, and drive profit margins, but the NFT can serve as a cryptographically secure digital certificate of authenticity. The NFTs are publicly verifiable and can’t be counterfeited, and packaging them with physical goods also ensures the authenticity of those goods.\u201d<\/span><\/i><\/p>\n Sweet\u2019s<\/span> blockchain-agnostic, eco-friendly NFT solution is bringing digital collectibles to the masses by offering retailers flexible distribution options and the ability to mint cost-effective branded NFTs across multiple blockchains. Sweet\u2019s magic is in making these unique digital assets easy for consumers to acquire and receive with no crypto knowledge or expertise needed.\u00a0<\/span><\/p>\n The integration of Sweet\u2019s NFT platform into the Shopify marketplace means that retail brands of all shapes and sizes can now offer NFTs to their consumers in use-cases that are specific and unique to their brand\u2019s aesthetic and personality. According to CNBC, NFT sales in the first quarter of 2021 eclipsed $2 billion. Brands leveraging Sweet\u2019s consumer-first solution are poised to capture a large percentage of sales as NFTs extend into the lives of everyday consumers.<\/span><\/p>\n About Sweet<\/b><\/p>\n