{"id":129901,"date":"2021-06-23T20:36:53","date_gmt":"2021-06-23T20:36:53","guid":{"rendered":"https:\/\/precoinnews.com\/?p=129901"},"modified":"2021-06-23T20:36:53","modified_gmt":"2021-06-23T20:36:53","slug":"what-is-jouvert-in-trinidad","status":"publish","type":"post","link":"https:\/\/precoinnews.com\/world-news\/what-is-jouvert-in-trinidad\/","title":{"rendered":"What is J'ouvert in Trinidad?"},"content":{"rendered":"

ACTOR Michael B Jordan was ripped by Caribbean's\u00a0after revealing the name of his new rum brand.<\/strong><\/p>\n

Jordan was accused of cultural appropriation\u00a0after unveiling the name of his rum brand, J'ouvert.<\/p>\n

<\/p>\n

What is J'ouvert in Trinidad?<\/h2>\n

J'ouvert reportedly refers to Antillean Creole French term meaning "daybreak" and an annual festival held in Trinidad and Tobago to celebrate Caribbean culture and emancipation from slavery.<\/p>\n

J'ouvert is also known as jouvay originated in Trinidad with the festivities of Canboulay, which was a time when sugarcane fields caught on fire and slaves were still forced to harvest the remaining crops before complete destruction.<\/p>\n

That event was reenacted and male slaves were mocked by their masters.<\/p>\n

However, after emancipation, the slaves mocked the masters mocking them.<\/p>\n

<\/p>\n

In some countries, J'ouvert is celebrated on the first day of August, known as emancipation day.<\/p>\n

What does the J'ouvert celebration include?<\/h2>\n

J'ouvert is celebrated in many countries throughout the Caribbean.<\/p>\n

It is also celebrated in many places outside the Caribbean as part of Carnival celebrations throughout the year.<\/p>\n

Traditionally, the celebration involves calypso and soca bands and their followers dancing through the streets.<\/p>\n

<\/p>\n

The festival starts well before dawn and peaks a few hours after sunrise<\/p>\n

Traditions include paint, mud, and oil being splotched on participants of the event known as "Jab Jabs".<\/p>\n

J'ouvert is also a very colorful event, where paint and powder contribute color rather than just costumes.<\/p>\n

Why is Michael B Jordan being criticized for his rum liquor?<\/h2>\n

Jordan's\u00a0new rum venture has been accused of cultural appropriation for its name J'ouvert.<\/p>\n

Nicki Minaj, who is Trinidadian, posted a screenshot to her Instagram account for her 142 million explaining the history behind the festival and the meaning of the name.<\/p>\n

"I'm sure MBJ didn't intentionally do anything he thought Caribbean ppl would find offensive \u2014 but now that you are aware, change the name & continue to flourish & prosper."<\/p>\n

The actor took to his Instagram to release a statement on the name choice, where he apologized and promised to rename the rum.<\/p>\n

"I just wanna say on behalf of myself and my partners, our intention was never to offend or hurt a culture (we love and respect) and hoped to celebrate and shine a positive light on," he wrote.<\/p>\n

<\/p>\n

"Last few days has been a lot of listening. A lot of learning and engaging in countless community conversations."<\/p>\n

"We hear you," Jordan reiterated"<\/p>\n

I hear you and want to be clear that we are in the process of renaming. We sincerely apologize and look forward to introducing a brand we can all be proud of."<\/p>\n