The soccer world continues to seek out new revenue models amid the coronavirus pandemic, which saw the suspension of league matches in some countries, and new partnerships form to find sustainable answers in the digital space.<\/p>\n
Representing soccer clubs playing in the S\u00fcper Lig, Turkey\u2019s primary soccer league, the Turkish Union of Clubs has partnered with fan engagement platform Socios.com to promote innovation in the country\u2019s soccer landscape, according to a July 1 announcement.<\/p>\n
\u201cFew countries in the world match the unique passion that Turks feel for the game of football,\u201d Socios and Chiliz CEO Alex Dreyfus told Cointelegraph: <\/p>\n
\u201cThis partnership will benefit the entire Turkish football ecosystem in a critical moment for the industry, in which it is crucial for sports properties to shift their fans\u2019 role from passive to active.\u201d<\/p><\/blockquote>\n
Socios already launched fan tokens for six Turkish soccer teams playing across different leagues. Along with over 40 global sports organizations, Turkey\u2019s Alanyaspor, Bursaspor, Galatasaray, G\u00f6ztepe, \u0130stanbul Ba\u015fak\u015fehir and Trabzonspor are using fan tokens and Socios\u2019 voting and reward app to engage and monetize their fans.<\/p>\n
Related:\u00a0Crypto fan tokens a mixed bag for game-deprived soccer fans<\/em><\/strong><\/p>\nThe new partnership makes the sports-focused blockchain company the fan engagement partner of the Union of Clubs. Socios will help the union to apply new technologies to Turkish professional clubs to improve fan engagement, generate new revenue models and increase financial sustainability.<\/p>\n
As part of the deal, the Union of Clubs and Socios.com will co-host a number of workshops and seminars to engage the industry\u2019s main players in conversations around the latest trends affecting the business of football, the announcement reads.<\/p>\n
Ticket sales and streaming deals account for a big part of revenue for the soccer industry. Since the games are either suspended for a period of time or played without a full audience in most leagues during the pandemic, clubs are in need of fresh business models. Clubs see fan tokens as a strategic move to enhance their digital presence and stay closer to fans.<\/p>\n
Source: Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"The soccer world continues to seek out<\/p>\n","protected":false},"author":3,"featured_media":130821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"yoast_head":"\n
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