{"id":132730,"date":"2021-07-19T19:09:11","date_gmt":"2021-07-19T19:09:11","guid":{"rendered":"https:\/\/precoinnews.com\/?p=132730"},"modified":"2021-07-19T19:09:11","modified_gmt":"2021-07-19T19:09:11","slug":"victorias-secret-says-it-will-bring-back-iconic-fashion-show-one-day","status":"publish","type":"post","link":"https:\/\/precoinnews.com\/business\/victorias-secret-says-it-will-bring-back-iconic-fashion-show-one-day\/","title":{"rendered":"Victoria&#x27;s Secret says it will bring back iconic fashion show \u2014 one day"},"content":{"rendered":"<ul>\n<li>Victoria&#x27;s Secret said Monday that it is planning to one day bring back its iconic fashion show \u2014 but in a &quot;culturally relevant&quot; way.<\/li>\n<li>The last-ever show, televised in December of 2018,\u00a0suffered the worst ratings in its broadcast history.<\/li>\n<li>But now, as Victoria&#x27;s Secret prepares to split from its parent L Brands into another public entity next month, it is rewriting its playbook.<\/li>\n<\/ul>\n<p>In this article<\/p>\n<ul>\n<li><span>LB<\/span><\/li>\n<\/ul>\n<p>Victoria&#x27;s Secret wants to get back on the runway.<\/p>\n<p>The lingerie brand told analysts Monday that it is planning to one day bring back its iconic fashion show \u2014 but in a &quot;culturally relevant&quot; way.<\/p>\n<p>After nearly 20 years running, the annual fashion show where Victoria&#x27;s Secret&#x27;s Angels flaunted bedazzled bras and lacy underwear was canned. The last-ever show, televised in December of 2018,\u00a0suffered the worst ratings in its broadcast history.<\/p>\n<p>But now, as Victoria&#x27;s Secret prepares to split from its parent L Brands into a separate public entity next month, it is rewriting its playbook. Its Angels are being replaced with brand ambassadors who represent all body types and ages. Its stores are getting refreshed with plus-size mannequins and lighter-colored fixtures. The company is also planning to test a handful of off-mall locations.<\/p>\n<p>&quot;We have historically had a very significant amount of our marketing spend that was around the fashion show, and we saved that money in the last two years,&quot; Victoria&#x27;s Secret &amp; Co. CEO Martin Waters said during a virtual presentation. &quot;Our intent is to get back into the fashion show business.&quot;<\/p>\n<p>He cautioned, however, &quot;we&#x27;re not in a hurry to announce when that will be or how that will be &#8230; but we will redefine it in a way that&#x27;s culturally relevant in the coming years.&quot;<\/p>\n<p>Separately, Waters hinted Monday that the company will invest in creating a digital entertainment platform for women to celebrate their bodies.<\/p>\n<p>&quot;It&#x27;s all about digital and social,&quot; he said.<\/p>\n<p>L Brands shares were falling around 4% Monday, amid a broader selloff. The retailer&#x27;s stock is up about 87% year to date.<\/p>\n<p>Source: <a href=\"https:\/\/www.cnbc.com\/2021\/07\/19\/victorias-secret-says-will-bring-back-iconic-fashion-show-one-day.html\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Victoria&#x27;s Secret said Monday that it is<\/p>\n","protected":false},"author":3,"featured_media":132729,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23051],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Victoria&#x27;s Secret says it will bring back iconic fashion show \u2014 one day - Pre Coin News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/precoinnews.com\/business\/victorias-secret-says-it-will-bring-back-iconic-fashion-show-one-day\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Victoria&#x27;s Secret says it will bring back iconic fashion show \u2014 one day - 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