{"id":135263,"date":"2021-08-11T20:36:28","date_gmt":"2021-08-11T20:36:28","guid":{"rendered":"https:\/\/precoinnews.com\/?p=135263"},"modified":"2021-08-11T20:36:28","modified_gmt":"2021-08-11T20:36:28","slug":"chipotle-ceo-the-future-of-food-is-on-your-phone","status":"publish","type":"post","link":"https:\/\/precoinnews.com\/business\/chipotle-ceo-the-future-of-food-is-on-your-phone\/","title":{"rendered":"Chipotle CEO: The future of food is on your phone"},"content":{"rendered":"<p><cite>New York (CNN Business)<\/cite>Wendy&#8217;s has unveiled its full breakfast menu ahead of its launch early next year. <\/p>\n<p>The fast food chain announced in September it was entering the hyper-competitive time slot. The full menu was shown Friday at Wendy&#8217;s annual investor day and includes new items in addition to the food it announced last month, like the Frosty-ccino.<br \/>\nThe full menu consists of nine sandwiches. Three are on croissants, including two options with eggs (sausage, egg and Swiss cheese or a bacon, egg and Swiss cheese) and and a maple bacon chicken croissant. <\/p>\n<ul><\/ul>\n<p><img decoding=\"async\" alt=\"Wendy&amp;#39;s new breakfast menu will roll out in the first quarter of 2020.\" class=\"media__image\" src=\"\/\/cdn.cnn.com\/cnnnext\/dam\/assets\/191011113617-wendys-breakfast-menu-large-169.jpg\"><br \/>\nSimilar egg sandwiches will also be sold on biscuits and classic buns. The menu is rounded out with a honey butter chicken biscuit and the Breakfast Baconator. <\/p>\n<ul><\/ul>\n<p>For sides, it&#8217;s adding fruit, seasoned potato wedges and sausage gravy. Wendy&#8217;s is also rolling out a brand new blend of coffee next year. <\/p>\n<p>Prices will vary depending on the region.<\/p>\n<h3>Betting on breakfast<\/h3>\n<p>Wendy&#8217;s is optimistic that this entry into breakfast will be better received than last tried it several years ago.<br \/>\nFor starters, Wendy&#8217;s worked closely with franchises this time around and created a menu that doesn&#8217;t require new equipment. Franchises had to spend upwards of $10,000 on equipment the last time it offered breakfast.<br \/>\nBreakfast was also previously only offered in parts of the United States, but now Wendy&#8217;s is planning a full nationwide roll out with a major advertising campaign. Only three employees are needed to<strong> <\/strong>work the shift, which is one fewer employee than last time.<br \/>\nWendy&#8217;s plans to hire about 20,000 US employees and spend $20 million on the initiative. The company said it has a &#8220;big opportunity&#8221; to enter the space because it&#8217;s one of the few growth markets for the industry, according to food industry group NDP. Late night is also growing, but not as fast.<br \/>\nIf all goes well, Wendy&#8217;s forecast breakfast sales to encompass 10% of its daily sales. But it doesn&#8217;t expect breakfast to be profitable until 2021.<br \/>\nAnalysts have been skeptical of Wendy&#8217;s breakfast ambitions because of the costs.<br \/>\n&#8220;We are cautious on the prospects given the required upfront investment but uncertain payoff, additional labor needs at a time of already low availability, necessity to take market share from established competitors like McDonald&#8217;s and general difficulty of daypart expansion in the industry,&#8221; BTIG analysts said in a note released in September.<\/p>\n<h3>The stock<\/h3>\n<ul><\/ul>\n<p><span>Wendy&#8217;s<\/span> <span>(<span>WEN<\/span>)<\/span> shares rallied nearly 6% in early Friday trading. The stock was partly bolstered by the breakfast announcement and revealing that sales at stores opened for more than a year rose 4.4% in the third quarter.<br \/>\nIts full earnings report will be released on November 6. The stock is up more than 35% for the year.<br \/>\nSource: <a href=\"https:\/\/edition.cnn.com\/2019\/10\/11\/business\/wendys-stock-full-breakfast-menu\/index.html\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New York (CNN Business)Wendy&#8217;s has unveiled its<\/p>\n","protected":false},"author":3,"featured_media":135262,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23051],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Chipotle CEO: The future of food is on your phone - Pre Coin News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/precoinnews.com\/business\/chipotle-ceo-the-future-of-food-is-on-your-phone\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Chipotle CEO: The future of food is on your phone - 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