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Budweiser has bought the Beer.eth domain name for 30 ETH. The premium beer brand has also changed its Twitter profile picture to that of a non-fungible token rocket ship from the stables of Rocket Factory, according to a Coindesk<\/i> report on August 25, 2021.<\/strong><\/p>\n Budweiser, the premium alcoholic beer brand from the stables of Anheuser-Busch InBev (AB InBev), a Belgium-based multinational drink and brewing company established in 2008, is the latest popular brand to join the non-fungible (NFT) token bandwagon.<\/span><\/p>\n Per <\/span>sources <\/span>close to the matter, Budweiser has purchased an NFT depicting a rocket ship and the brand has reportedly changed its Twitter profile picture to the new NFT. The digital collectible was designed by Rocket Factory\u2019s Tom Sachs and Budweiser paid eight ETH (about $25k) for it.<\/span><\/p>\n What\u2019s more, Budweiser has also purchased the Beer.eth domain name for 30 ether (ETH), or roughly $95,000.\u00a0<\/span><\/p>\n For those who are unaware, <\/span>.eth domains<\/span> can be created via the Ethereum Name Service (ENS), a distributed, transparent, and extensible naming system powered by the Ethereum blockchain. .eth domain owners <\/span>can use<\/span> their addresses to receive ether, other cryptocurrencies and even NFTs.\u00a0<\/span><\/p>\n AB Inbev\u2019s non-fungible push does not come as a surprise, as the firm hinted at venturing into the rapidly growing crypto-collectibles industry last July when it inked a partnership deal with Gary Vaynerchuk, a Belarusian entrepreneur, and Internet personality.<\/span><\/p>\n At the time, the team made it clear that it would invest in Vaynerchuk\u2019s NFT media shop, which will mint Budweiser\u2019s intellectual properties as well as other collectibles as NFTs on the platform and make them available to lovers of the brand.<\/span><\/p>\n<\/span>Budweiser Now Owns the Beer.eth Domain Name<\/strong><\/span><\/h2>\n
<\/span>NFT Adoption Skyrocketing<\/strong><\/span><\/h2>\n