Kate Rouch will be joining major cryptocurrency exchange Coinbase after more than 11 years in various positions at Facebook.\u00a0<\/p>\n
In a Thursday blog post, Coinbase chief operating officer Emilie Choi said the company had hired Rouch as its new chief marketing officer, responsible for overseeing the exchange\u2019s global brand, as well as product and performance marketing. Until recently, she was the global head of brand and product marketing at social media giant Facebook, but now aims \u201cto bring millions more people into the cryptoeconomy.\u201d<\/p>\n
\u201cI am so inspired by what I\u2019ve learned about crypto, and the vast ecosystem it is helping to usher forth,\u201d said Rouch. \u201cI can\u2019t wait to get started helping to introduce millions more people to the benefits of crypto.\u201d<\/p>\n
The addition of Rouch comes as Coinbase continues to make staffing changes in 2021. Earlier this year, the exchange announced that a former member of the White House National Security Council, Faryar Shirzad, would become its chief policy officer. The firm also plans to expand its operations in India with the hiring of former Google Pay engineering lead Pankaj Gupta.<\/p>\n