Decentralized exchange aggregator 1inch has partnered with an animated series that pokes fun at startups in a Silicon Valley-like setting.<\/p>\n
In a Friday announcement, 1inch said it would be sponsoring the nonfungible token, or NFT, series Take My Muffin <\/em>in addition to providing its technical expertise for the show and introducing team members to projects in the decentralized finance, or DeFi, space. The series follows the exploits of a team of creatures who attempt to get startup projects off the ground \u2014 with general wackiness and blockchain-based solutions aplenty \u2014 and is scheduled to be released in the first half of 2022.<\/p>\n \u201cA partnership of this kind comes as no surprise,\u201d sai 1inch co-founder Anton Bukov. \u201cTake My Muffin<\/em> was financed by the crypto community from the very beginning. It\u2019s actually the very first crypto-funded animated series.\u201d<\/p>\n According to 1inch chief communications officer Sergey Maslennikov, Take My Muffin <\/em>plans to integrate the exchange into the show\u2019s plot, starting from the first episode. As a sponsor, the project will also help with merchandise and events for the series. <\/p>\n He added:\u00a0<\/p>\n “This partnership should help 1inch reach a broader general audience. Of course, it\u2019s fun \u2014 and DeFi segment should try to save this mood instead of turning into another traditional and boring banking-alike industry.”<\/p><\/blockquote>\n