Ubisoft, one of the world\u2019s largest video gaming organizations \u2014 responsible for creating popular franchise games such as Assassin’s Creed, Far Cry, and For Honor \u2014 hosted their Q2 earnings call this week, where blockchain was a key topic of discussion.<\/p>\n
Alongside reporting a 15% increase of unique active players in the first half of the year compared to 2020, and that Assassin\u2019s Creed Valhalla has become the second most profitable game in the companies history, the French firm\u2019s CEO, Yves Guillemot also expressed intentions for investment and adoption of blockchain-centric gaming companies on the platform.<\/p>\n
Despite making notable advancements in the space such as the funding of Animoca Brands, owner of Ethereum-based metaverse game The Sandbox, Guillemot stated that the platform is in early-stage research and development. <\/p>\n
Ubisoft became a validator node on the Tezos network in April this year, a channel node operator on the Aleph.im network in July and a founding member of Blockchain Game Alliance, a coalition to encourage the adoption of the two sectors. <\/p>\n
Chief Financial Officer of Ubisoft, Fr\u00e9d\u00e9rick Duguet, spoke highly of potential impacts blockchain technology could have on the gaming industry:<\/p>\n
“Blockchain will enable more play-to-earn that will enable more players to actually earn content, own content, and we think it’s going to grow the industry quite a lot. We’ve been working with lots of small companies going on blockchain and we’re starting to have a good know-how on how it can impact the industry, and we want to be one of the key players here.”<\/p><\/blockquote>\n