{"id":143266,"date":"2021-10-30T21:44:15","date_gmt":"2021-10-30T21:44:15","guid":{"rendered":"https:\/\/precoinnews.com\/?p=143266"},"modified":"2021-10-30T21:44:15","modified_gmt":"2021-10-30T21:44:15","slug":"could-beckhams-qatar-link-put-his-40million-video-game-deal-at-risk","status":"publish","type":"post","link":"https:\/\/precoinnews.com\/world-news\/could-beckhams-qatar-link-put-his-40million-video-game-deal-at-risk\/","title":{"rendered":"Could Beckham's Qatar link put his \u00a340million video game deal at risk?"},"content":{"rendered":"
David Beckham\u2019s \u00a340 million sponsorship deal with EA Sports appears in jeopardy after the video game giant refused to back his decision to front the controversial 2022 Qatar World Cup.<\/p>\n
The former England captain has come under intense scrutiny over his lucrative agreement to be the face of the tournament, given the Gulf state\u2019s atrocious record on human rights.<\/p>\n
Beckham was last year named as an ambassador for the California-based video game company, and when challenged over the Qatar concerns, EA Sports said: \u2018Principles of equity and human rights are fundamental to Electronic Arts.\u2019<\/p>\n
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David Beckham\u2019s \u00a340 million sponsorship deal with EA Sports appears in jeopardy after the video game giant refused to back his decision to front the controversial 2022 Qatar World Cup<\/p>\n
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As part of the deal it is expected that Beckham will become the face of the 2022 World Cup<\/p>\n
But the company pointedly declined to say how it reconciled that position with Beckham\u2019s deal to promote a nation where homosexuality is illegal and the freedom of women is heavily curtailed.\u00a0<\/p>\n
They said: \u2018We do not comment on the specifics of our brand ambassadors\u2019 other partnerships.\u2019<\/p>\n
The lack of support heaps more pressure on Beckham after Amnesty International challenged him to speak out about the \u2018deeply concerning\u2019 situation in Qatar.<\/p>\n
Sources close to the 46-year-old say his team are growing increasingly anxious about the furore, not least because EA Sports is perceived as \u2018very sensitive\u2019 to criticism.\u00a0<\/p>\n
More worryingly, negotiations for any renewal of his deal, which was initially for three years, would probably begin shortly after the World Cup.<\/p>\n
Beckham, whose personal fortune with wife Victoria is estimated at \u00a3380 million, prizes the EA contract.\u00a0<\/p>\n
When he appeared on the packaging of a special edition of EA\u2019s Fifa football game after signing the deal last November, he told his 69 million Instagram followers: \u201823 years later\u2026 so proud to be back on the cover @easportsfifa #FIFA21.\u2019<\/p>\n
Beckham attracted widespread criticism last weekend after The Mail on Sunday revealed details of a series of meetings he attended in Qatar earlier this month, where he also filmed promotional footage.<\/p>\n
His argument that he wanted to use the power of football to highlight the persecution of women and the LGBTQ community cut little ice with critics.<\/p>\n
In a statement that sources say left Beckham \u2018mortified\u2019, Amnesty said: \u2018It\u2019s not surprising that David Beckham wants to be involved in such a major football event, but we would urge him to learn about the deeply concerning human rights situation in Qatar and be prepared to speak out about it.<\/p>\n
\u2018Qatar\u2019s human rights record is troubling \u2013 from the country\u2019s longstanding mistreatment of migrant workers, to its curbs on free speech and the criminalisation of same- sex relations.\u2019<\/p>\n
In a thinly veiled attack on Beckham\u2019s defence, it added: \u2018David Beckham should use his unique worldwide profile to keep the world\u2019s focus on the human rights issues surrounding the matches, and not just the play on the pitch.\u2019<\/p>\n
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The England legend was pictured in the country earlier this month being shown around<\/p>\n
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Beckham became close with Qatari president of PSG, Nasser Al-Khelaifi, in his time in France<\/p>\n
While EA Sports condemned human rights abuses \u2013 without criticising Qatar directly \u2013 other firms with which Beckham has lucrative deals stonewalled questions.\u00a0<\/p>\n
Even Unicef, the UN children\u2019s humanitarian aid agency which has worked with Beckham for 15 years, was silent.\u00a0<\/p>\n
Paloma Escudero, its global communications director, did not respond to multiple requests to comment on the former footballer\u2019s deal with Qatar.<\/p>\n
Diageo, the drinks company that promotes Beckham\u2019s Haig whisky brand, also did not respond to a request to comment, despite claiming to \u2018champion inclusion and diversity\u2019.\u00a0<\/p>\n
And Safilo, an Italian company that produces Beckham\u2019s DB Eyewear range, also failed to comment, even though a statement on its website states: \u2018We are committed to ensuring human rights are respected at all times.\u2019<\/p>\n
The MoS first revealed Beckham\u2019s had signed a contract to be the face of the Qatar World Cup in February, in a deal worth at least \u00a310 million.<\/p>\n
Critics noticed that Beckham took to Instagram on Monday to send birthday good wishes to David Furnish, the gay husband of Sir Elton John.\u00a0<\/p>\n
Sources claimed it was unusual for him to do so publicly.<\/p>\n
As the row raged last Sunday, he cultivated a family-man image on social media by posting selfies of himself and his son Romeo watching an American football match in Florida.\u00a0<\/p>\n
The following day, he took daughter Harper, ten, to a chocolate factory where they spent hours making their own sweets.<\/p>\n
Beckham\u2019s deal with Qatar emerged from his friendship with Qatari businessman Nasser Al-Khelaifi, president of the Paris Saint-Germain football club, where he played in 2013.<\/p>\n
The former Manchester United midfielder will return to Qatar\u2019s capital Doha next month for the Formula One Grand Prix.<\/p>\n
Beckham is not the only major figure in football to face criticism over their stance on Qatar\u2019s human rights record.<\/p>\n
Current players including England captain Harry Kane have so far resisted calls to condemn the abuses.\u00a0<\/p>\n
And TV presenters and pundits including Gary Lineker, Alex Scott, Gary Neville and Gabby Logan have all declined to take the opportunity to speak out.\u00a0\u00a0<\/p>\n