{"id":147950,"date":"2021-12-21T17:10:14","date_gmt":"2021-12-21T17:10:14","guid":{"rendered":"https:\/\/precoinnews.com\/?p=147950"},"modified":"2021-12-21T17:10:14","modified_gmt":"2021-12-21T17:10:14","slug":"bob-iger-says-pixar-was-probably-the-best-acquisition-he-made-during-his-tenure-with-disney","status":"publish","type":"post","link":"https:\/\/precoinnews.com\/business\/bob-iger-says-pixar-was-probably-the-best-acquisition-he-made-during-his-tenure-with-disney\/","title":{"rendered":"Bob Iger says Pixar was &#x27;probably the best&#x27; acquisition he made during his tenure with Disney"},"content":{"rendered":"<ul>\n<li>Bob Iger says the acquisition of Pixar is his &quot;proudest decision&quot; because it lead to the revitalization of Disney animation and put Walt Disney on the path to other meaningful investments.<\/li>\n<li>During his tenure as CEO, Iger helped broker deals to acquire Marvel, Lucasfilm and 20th Century Fox.<\/li>\n<li>Since Pixar&#x27;s first film &quot;Toy Story&quot; debuted in 1995, the animation studio has tallied more than $14.7 billion in sales at the global box office. Around $11.5 billion of that has come after Disney&#x27;s acquisition.<\/li>\n<\/ul>\n<p>In this article<\/p>\n<ul>\n<li><span>DIS<\/span><button class=\"AddToWatchlistButton-watchlistButton\"><span><\/span><\/button><\/li>\n<\/ul>\n<p>During his first earnings call as CEO in 2005, Bob Iger told investors that under his direction Walt Disney would be &quot;disciplined&quot; in its approach to acquisitions, seeking out opportunities that helped the business adapt, not just expand for the sake of expansion.<\/p>\n<p>Within two months of that call, he announced that Disney would acquire Pixar Animation Studios for $7.4 billion.<\/p>\n<p>Looking back, Iger \u2014 who stepped down from the top executive seat in 2020 \u2014 says he is most proud of this acquisition.<\/p>\n<p>&quot;I&#x27;m proud of a lot of the decisions that were made,&quot; he said in an interview on &quot;Squawk on the Street&quot; with CNBC&#x27;s David Faber aired on Tuesday. &quot;Certainly, the acquisitions \u2014 I&#x27;d say of all of them \u2014 Pixar, because it was the first. And it put us on the path to achieving what I wanted to achieve, which is scale when it comes to storytelling. That was probably the best.&quot;<\/p>\n<p>When Disney first announced the acquisition, analysts were skeptical. Some felt that Disney had paid too much for the animation studio. Even the company&#x27;s board and its former CEO questioned the multibillion-dollar deal.<\/p>\n<p>Now, Iger is lauded as a genius. Since Pixar&#x27;s first film &quot;Toy Story&quot; debuted in 1995, the animation studio has tallied more than $14.7 billion in sales at the global box office. Around $11.5 billion of that has come after Disney&#x27;s acquisition, according to data from Comscore.<\/p>\n<p>&quot;What I wanted to do more than anything is, I wanted to send a signal to everybody at Disney that it was a new day, that we were more open-minded about expansion, in particular about partnerships,&quot; Iger said. &quot;That creativity was the most important strategy for the company. And Pixar, at that point, exemplified original storytelling and quality and creativity at in its highest form.&quot;<\/p>\n<p>At the time of the Pixar acquisition, Disney animation was struggling to repeat the successful string of animated features it created in the &#x27;90s, including &quot;The Lion King,&quot; &quot;Aladdin&quot; and &quot;Pocahontas.&quot;<\/p>\n<p>Disney already had a relationship with Pixar, having co-produced films like &quot;Toy Story,&quot; &quot;Monsters, Inc.&quot; and &quot;Finding Nemo&quot; and aided with the films&#x27; distribution. Iger saw a company full of innovation and creativity that he could use to revitalize Disney animation.<\/p>\n<p>Iger noted that how Disney handled the integration of Pixar into its company helped persuade other brand owners to trust that their legacy wouldn&#x27;t be lost. This includes Marvel and Lucasfilm. Iger was also instrumental in brokering the deal to acquire 20th Century Fox.<\/p>\n<p>&quot;You look at &#x27;Frozen&#x27; and you look at &#x27;Moana&#x27; and you look at &#x27;Zootopia&#x27; and you look at &#x27;Wreck It Ralph&#x27; and you look at &#x27;Tangled&#x27; and the number of Academy Awards and the box-office success, and all of the IP that that created \u2014 generated,&quot; Iger said. &quot;You know, it all was tied really, everything that we&#x27;ve done at Disney animation since then was tied to the Pixar acquisition.&quot;\u00a0\u00a0\u00a0<\/p>\n<p>Disney shares closed down 1.5% at $146.47 on Monday. The stock has dropped more than 19% so far in 2021, putting its market value at $266.23 billion.<\/p>\n<p><em><strong>Tune into CNBC throughout the day to see more of David Faber&#x27;s interview with Bob Iger.<\/strong><\/em><\/p>\n<p>Source: <a href=\"https:\/\/www.cnbc.com\/2021\/12\/21\/disneys-bob-iger-says-pixar-was-probably-the-best-acquisition-as-ceo.html\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bob Iger says the acquisition of Pixar<\/p>\n","protected":false},"author":3,"featured_media":147949,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23051],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bob Iger says Pixar was &#x27;probably the best&#x27; acquisition he made during his tenure with Disney - Pre Coin News<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/precoinnews.com\/business\/bob-iger-says-pixar-was-probably-the-best-acquisition-he-made-during-his-tenure-with-disney\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bob Iger says Pixar was &#x27;probably the best&#x27; 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