{"id":148220,"date":"2021-12-24T15:27:08","date_gmt":"2021-12-24T15:27:08","guid":{"rendered":"https:\/\/precoinnews.com\/?p=148220"},"modified":"2021-12-24T15:27:08","modified_gmt":"2021-12-24T15:27:08","slug":"syn-city-appoints-grammy-award-nominee-swae-lee-as-ceo","status":"publish","type":"post","link":"https:\/\/precoinnews.com\/crypto\/syn-city-appoints-grammy-award-nominee-swae-lee-as-ceo\/","title":{"rendered":"SYN CITY Appoints Grammy Award Nominee Swae Lee As CEO"},"content":{"rendered":"

Singapore, Singapore, 24th December, 2021,<\/strong><\/p>\n

SYN CITY announces Swae Lee joining the firm as Chief Entertainment Officer, effective immediately. The popular mafia metaverse project quickly rose through the ranks and continues to achieve significant milestones week-over-week.\u00a0<\/em><\/p>\n

SYN CITY continues to make headlines by blurring the line between the real world and its mafia metaverse. The appointment of Swae Lee as Chief Entertainment Officer will streamline the upcoming clash between digital art, music, and metaverse gaming in 2022.\u00a0<\/p>\n

Swae Lee is an American singer, rapper, and five-time Grammy Award nominee. He also makes up half of the hip-hop duo Rae Sremmurd with his brother Slim Jxmmi. Lee will put his music and entertainment industry expertise to good use while focusing on relationships, strategy, and revenue for the SYN CITY metaverse.\u00a0<\/p>\n

Swae Lee\u2019s work lives at the height of popular culture and music today, having direct lines to collaborate with peers like Drake and Alicia Keys. Most recently, Swae Lee collaborated with Jhen\u00e9 Aiko and released an official video for their hit collaboration, \u2018In The Dark,\u2019 from \u2018Shang-Chi and The Legend of The Ten Rings. Lee is also the featured artist behind \u2018Sunflower\u2019 by Post Malone, which hit the top of the Billboard charts last year and was nominated for two 2020 Grammys.<\/p>\n

\u00a8In a short time, we have onboarded dozens of key opinion leaders, partners, and innovators with an aggregated user base of over 160 million users across social platforms,\u201d SYN CITY Co-founder\u00a0Roy Liu<\/u>\u00a0comments. \u201cWe are only at the beginning. Our ambition was always to attract intellectual capital and talent to augment our constant, live feedback with our community via Twitter Spaces, TikTok and more. We needed real expertise in these fields to help SYN CITY surpass the next level. Swae Lee checks all the right boxes across the board.\u201d\u00a0<\/p>\n

Unlike other people working in the metaverse and crypto gaming industry, Swae Lee will have a bigger scope to focus on. He will oversee day-to-day operations in entertainment marketing, music, non-fungible tokens, eSports, A-List KOLs, music tech software, and building strategic partnerships in the sports industry.\u00a0<\/p>\n

The genesis of SYN CITY\u2019s appointment of Lee has more to do with his skills behind the scenes than on stage. The mafia metaverse project believes he is the right person to oversee entertainment partnerships requiring taste and data to unveil the optimal synergies and key tactical partnerships to benefit SYN CITY\u2019s user experience. The project hopes to smooth the clashing of digital art, music, and metaverse gaming in 2022, marking a crucial milestone for the broader metaverse industry.\u00a0<\/p>\n

As someone familiar with the intricacies of optimizing and synergizing bleeding-edge partnerships, Lee is the right person for the job to take the project to another level. Moreover, Lee\u2019s vision aligns with SYN CITY\u2019s overall marketing strategy and branding, paving the way to achieve even bigger milestones and reach new heights.<\/p>\n

\u201cI always do stuff that is interesting, either to me or my millions of followers,\u201d SYN CITY Chief Entertainment Officer Swae Lee adds. \u201cI live in the moment, yet I also enjoy trying and exploring new things. The concept of SYN CITY struck a chord with me because it allows me to visualize some of my ideas and I get to be part of a new frontier in technology. It makes me optimistic for the future of our society.\u201d<\/p>\n

SYN CITY lends itself well to various activities in the metaverse. Whether one aims to focus on content creation, events, influencer marketing, licensing, or capitalizing on key cultural moments, these options are all accessible to everyone. Moreover, the project now has an in-house expert capable of helping businesses expand in new and existing ways in the mainstream.\u00a0<\/p>\n

About SYN CITY<\/strong><\/p>\n

SYN CITY\u00a0is the \u00a0first-of-its-kind \u201cmafia metaverse\u201d game built for the blockchain. Constructed by a team of experienced game developers, it brings the mafia and syndicate-style gameplay on-chain while introducing a unique in-game governance feature called Mafia-as-a-DAO. SYN CITY\u2019s Discord has been a key proponent of the project\u2019s growth, having amassed over 80,000 members in less than a month.
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