On Wednesday (June 22), British luxury car manufacturer Bentley Motors announced some details about its upcoming NFT collection.<\/p>\n
According to Bentley\u2019s press release, Bentley is \u201cmaking its first venture into the NFT marketplace with a one-time NFT drop on the carbon-neutral Polygon network, scheduled for September 2022 and limited to just 208 pieces.\u201d<\/p>\n
Why 208? This is because \u201c208 has special relevance to Bentley, being both the top speed of its fastest Grand Tourer (the Continental GT Speed) and the total production run of the iconic R-Type Continental of 1952 \u2013 the car that inspired the modern Bentley design DNA.\u201d<\/p>\n
The press release went on to say that \u201cthe genesis Bentley NFT will be a unique artwork created by Bentley Design, and will offer unique access and exclusive rewards to holders.\u201d<\/p>\n
As for why Bentley chose Polygon for the minting of these NFTs, they say that \u201cPolygon recently attained carbon-neutral status and has pledged to go carbon negative by the end of 2022,\u201d which means that \u201call Bentley NFTs will be entirely carbon-neutral.\u201d Polygon aims to offer end-to-end carbon neutrality by 2030, by which date Bentley plans to only offer electric cars, and so it was important for them that their first step into the Web3 space was done \u201cin a sustainable way.\u201d<\/p>\n
Alain Favey, Member of the Board of Management (Sales & Marketing) at Bentley Motors, had this to say:<\/p>\n
\u201cBentley customers are living their lives online, purchasing luxury goods with digital currency, and establishing businesses in the Metaverse. We\u2019ve always engaged our customers where they explore their passions, and today that means being present in digital marketplaces and offering NFT assets. We\u2019ve seen how NFTs have raised the profiles of both art and artist, and we believe the same can happen in the luxury automotive space.<\/em>\u201c<\/p>\n And Ryan Wyatt, CEO at Polygon, added: <\/p>\n