{"id":164170,"date":"2022-09-22T16:16:46","date_gmt":"2022-09-22T16:16:46","guid":{"rendered":"https:\/\/precoinnews.com\/?p=164170"},"modified":"2022-09-22T16:16:46","modified_gmt":"2022-09-22T16:16:46","slug":"secret-cinema-acquired-by-todaytix-plans-u-s-tour-permanent-la-location-for-immersive-film-tv-experiences","status":"publish","type":"post","link":"https:\/\/precoinnews.com\/business\/secret-cinema-acquired-by-todaytix-plans-u-s-tour-permanent-la-location-for-immersive-film-tv-experiences\/","title":{"rendered":"Secret Cinema Acquired By TodayTix; Plans U.S. Tour, Permanent LA Location For Immersive Film & TV Experiences"},"content":{"rendered":"
Secret Cinema, the London-based immersive entertainment company, has been acquired by TodayTix of the U.S. plans for a national tour Stateside in 2023 and a permanent location in LA.<\/p>\n
The company has sold over a million tickets to more than 50 shows, secured a multi-year, multi-title deal with Disney (kicking off with Guardians of the Galaxy<\/em>), and produced experiences with major movie studios including Marvel, Universal, Paramount, Lionsgate, Sony, Netflix and Eon Productions. Its latest shows have attracted large audiences, with Casino Royale<\/em> reaching over 100,000 in London, and its collaboration with Netflix, Stranger Things<\/em>, drawing over 300,000 people in its first Los Angeles production. Its productions let costumed audience members become active participants in the storylines, often in a melding of music, art, theater and dance.<\/p>\n TodayTix, which bills itself as “the global e-commerce leader for cultural experiences,” will provide technology, audience insights and expertise to help Secret Cinema expand geographically and creatively grow its offerings and audience, the announcement said.<\/p>\n Secret Cinema, led by CEO Max Alexander, will retain its leadership team, and its brands and businesses will operate separately.<\/p>\n The partners will focus on geographic expansion. To date, Secret Cinema has mostly operated in the UK, apart from Casino Royale<\/em> in Shanghai and Arcane<\/em> and Stranger Things<\/em> in Los Angeles. This deal will allow Secret Cinema to fuel its international growth, led by the U.S.<\/p>\n In terms of format, Secret Cinema will expand from short-term shows to creating open-ended theatrical runs. It is also looking for a permanent location in London.<\/p>\n Secret Cinemas was founded in 2007 by Fabien Riggall. It’s been owned by the London-based consumer-focused investment firm Active Partners since 2016. Since its founding, it’s moved from grassroots film screenings in abandoned London buildings to large-scale productions with “360° participatory Secret Worlds where the boundaries between performer and audience, set and reality are constantly shifting.”<\/p>\n <\/p>\n Productions include Stranger Things, Casino Royale, Blade Runner, Back to the Future, Star Wars <\/em>and Alien, Bridgerton<\/em>, Arcane (League of Legends)<\/em> — its first title based on a video game, Ghost Busters: The Gates of Gozer, <\/em>its first digital-only show; and Dirty Dancing. Guardians of the Galaxy, <\/em>the company’s first major Disney title, is now playing in London.<\/p>\n <\/p>\n <\/p>\n <\/p>\n <\/p>\nMust Read Stories<\/h2>\n
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