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<\/p>\nNearly two-thirds of consumers want to see businesses act more sustainably \u2013 but over half (56%) say too many businesses are simply \u201cgreenwashing\u201d for marketing purposes.<\/p>\n
A poll of 2,000 adults revealed that three-quarters (76%) claim sustainability and climate change are important to them \u2013 and they want to see companies using less plastic and more recyclable packaging.<\/p>\n
But only a quarter (26%) feel that businesses that are already taking steps to be green are doing so due to wanting to help the planet \u2013 with a third thinking wanting to save money in the long run was a leading factor.<\/p>\n
Many also felt the motives for becoming more sustainable were self-serving \u2013 with wanting to be seen as doing their bit (39%), and as a market leader (34%), ranking among the top reasons people believe companies want to appear sustainable.<\/p>\n
Other steps consumers would like to see businesses take included using more sustainable products (38%), more recycling bins (37%), and refillable items (36%).<\/p>\n
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Mark Jankovich, CEO of Delphis Eco, which commissioned the study, said: \u201cIt\u2019s encouraging to see just how important and valued most people are when it comes to our planet. <\/p>\n
\u201cThe collective responsibility which many of us feel is fantastic to see, and shows there\u2019s a real appetite for sustainability.<\/p>\n
\u201cChanging perceptions around recycling and raising awareness is something we are looking to do \u2013 it\u2019s never too late to learn.\u201d<\/p>\n
The research also found 45% of those polled felt businesses are not doing enough to improve their sustainability footprint.<\/p>\n
However, smaller businesses (31%) are considered more proactive than big businesses (22%).<\/p>\n
It also emerged vegetables, fruit, and cleaning products (all 19%) are the items shoppers are most likely to ensure they buy from a sustainable source.<\/p>\n
Eggs (19%), drinks bottles (17%), and clothes (17%) also featured high on the list.<\/p>\n
But 55% think every individual\u2019s actions has an impact on the planet.<\/p>\n
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And while half of respondents (49%) would like to do more for the planet, 63% claimed they would be more sustainable if only it were more affordable.<\/p>\n
However, when it comes to making environmentally friendly choices, just 17% of those polled, via OnePoll, always recycle, while 35% do it often.<\/p>\n
And one in 20 admitted they never make environmentally friendly choices.<\/p>\n
A spokesman for Delphis Eco added: \u201cConsumers can only buy what is available to them, so it\u2019s important we give them options.<\/p>\n
\u201cWe want to make sure we are doing all we can, by ensuring we\u2019re leading by example.<\/p>\n
\u201cWe\u2019re offering refills on a range of our products, which mean we\u2019re using less plastic, which is ultimately a good thing for our planet.<\/p>\n
\u201cIt may mean less margin for us, but ultimately it\u2019s the right thing to do. How can we expect consumers help out if we aren\u2019t doing our bit too?\u201d<\/p>\n
TOP 15 WAYS BRITS WANT BUSINESSES TO BE MORE ECO-FRIENDLY:<\/p>\n