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<\/p>\nLEADING toy manufacturer Fisher-Price has released a new inclusivity range featuring figurines with different ethnic backgrounds, physical disabilities, and skin conditions.<\/p>\n
The infant, toddler and preschool brand has created the limited-edition People Kind figure pack to be more representative of modern Britain.<\/p>\n
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A wheelchair user toy and another with the skin condition vitiligo has been created, alongside a toy which depicts a person with sight issues.<\/p>\n
Different job roles have also been included in the pack, with a recycling collector, baker, photographer, doctor and a mother available.<\/p>\n
A range of skin tones, genders, ages and hair styles are also on show.<\/p>\n
Fisher-Price early childhood development expert, Lisa Lohiser, said: \u201cFrom a very early age, children start to notice similarities and differences all around them.<\/p>\n
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\u201cSince play is a foundation for early learning, toys such as Little People figures provide a developmentally appropriate opportunity for kids to notice the uniqueness of each figure – and to explore and appreciate those differences that are reflected within their community in a really fun way.\u201d<\/p>\n
It comes after a study of 1,000 parents with children aged 0-5 found more than half believe children\u2019s toys should be more inclusive and representative of society.<\/p>\n
Disability (39 per cent), a variety of work professions (33 per cent) and different ethnicities (32 per cent) were three areas where parents felt more could be done to increase inclusivity.<\/p>\n
While 32 per cent wanted different gender options and 16 per cent would like toys which showed a variety of ages.<\/p>\n
<\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n <\/span><\/p>\n And 59 per cent want to see retailers stock toys on their shelves which are more inclusive and better representative of British society.<\/p>\n The study, carried out by OnePoll, found only 16 per cent of parents felt there is a huge amount of inclusive toy options available to children.<\/p>\n When mums and dads had seen representative toys on shelves, 34 per cent felt like they could have the power to tackle stereotypes in a way which children can understand.<\/p>\n One in three (36 per cent) admitted they wished they had toys which were more representative growing up, and 32 per cent felt they can impact children in a positive manner.<\/p>\n Meanwhile, 31 per cent felt toys have the power to reinforce negative stereotypes.<\/p>\n Looking forward to the future, 60 per cent felt the country will have moved away from stereotypes by the time their children have grown up.<\/p>\n More than half (58 per cent) of parents also believe inclusivity should be added to the pre-school curriculum \u2013 while 80 per cent felt it was important for children to have access to inclusive toys.<\/p>\n Kelly Philp, from at Fisher-Price UK, said: \u201cWe hope to encourage a more accepting world through the power of play by helping toddlers recognise differences in people at a young age and lay the foundations for them to become more familiar with \u2013 and accepting of \u2013 the community around them.<\/p>\n \u201cAs a brand we intend to continue our work to improve inclusivity across our toy collections and drive better representation.\u201d<\/p>\n![](\"https:\/\/www.thesun.co.uk\/wp-content\/uploads\/2022\/10\/TM-comp-Putin-v2.jpg\")
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