On Tuesday (24 January 2023), Fred Ehrsam, Co-Founder of Coinbase and crypto-focused investment firm Paradigm, talked about one potential approach to achieving mass adoption of cryptocurrency.<\/p>\n
He told his over 212K Twitter followers:<\/p>\n
\u201cHow does crypto get to 1 billion users? One simple theory: Games with crypto-based money or items get popular. A few grow to tens or hundreds of millions of users. Getting a wallet is just part of the game. <\/em><\/p>\n \u201cFor sense of scale, the largest games like Fortnite and have 200-400 million users. This would take years, but is plausible and orthogonal to the pure financial use case. <\/em><\/p>\n \u201cMeanwhile, crypto as a new money and financial system will just keep chugging along, improve features and functionality, and accumulate users.<\/em>\u201c<\/p>\n Alex Wettermann, Head of Gaming and Metaverse at Shima Capital, \u201can early-stage global venture firm focused on supporting cutting edge blockchain startups\u201d, was one of the many people who agreed with Ehrsam\u2019s comments:<\/p>\n It looks like Ehrsam is talking about GameFi, which is defined by Binance Academy as follows:<\/p>\n