{"id":172398,"date":"2023-03-14T16:56:59","date_gmt":"2023-03-14T16:56:59","guid":{"rendered":"https:\/\/precoinnews.com\/?p=172398"},"modified":"2023-03-14T16:56:59","modified_gmt":"2023-03-14T16:56:59","slug":"new-movie-studio-aims-to-reach-neglected-hispanic-audiences","status":"publish","type":"post","link":"https:\/\/precoinnews.com\/world-news\/new-movie-studio-aims-to-reach-neglected-hispanic-audiences\/","title":{"rendered":"New movie studio aims to reach neglected Hispanic audiences"},"content":{"rendered":"
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Illustration: Maura Losch\/Axios<\/p>\n
A new movie studio aimed at reaching Hispanic audiences launched this month with a mission to fill a content hole that Hollywood has left open, its founder tells Axoios.<\/p>\n
Why it matters:<\/strong> Latinos are huge moviegoers but represent a fraction of people in front of and behind the screen.<\/p>\n Driving the news: <\/strong>Albert Sandoval, a Mexican American movie buff with more than 15 years in the movie industry, tells Axios Latino that he started Ultra\u00edsmo because he was sick of the way Hollywood executives rarely get behind \u2014 and fund \u2014 Latino-led projects.<\/p>\n Ultra\u00edsmo announced its first project <\/strong>\u2014 "Cine de Oro: The Golden Age of Mexican Cinema," <\/em>a documentary that explores Mexican film from the 1930s to the 1950s \u2014 last week.<\/p>\n What they're saying: <\/strong>Michael Pachter, an analyst and managing director of equity research for Wedbush Securities, says studios are slowly coming around to making Hispanic content, but progress is extremely slow.<\/p>\n What to watch: <\/strong>Sandoval says the studio will produce more documentaries and scripted <\/strong>films in the future.<\/p>\n Subscribe to Axios Latino<\/strong>\u00a0to get vital news about Latinos and Latin America, delivered to your inbox on Tuesdays and Thursdays.<\/em><\/p>\n\n
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