{"id":173061,"date":"2023-03-27T14:54:38","date_gmt":"2023-03-27T14:54:38","guid":{"rendered":"https:\/\/precoinnews.com\/?p=173061"},"modified":"2023-03-27T14:54:38","modified_gmt":"2023-03-27T14:54:38","slug":"monarch-collective-raises-100-million-to-fund-womens-pro-sports","status":"publish","type":"post","link":"https:\/\/precoinnews.com\/world-news\/monarch-collective-raises-100-million-to-fund-womens-pro-sports\/","title":{"rendered":"Monarch Collective raises $100 million to fund women&#x27;s pro sports"},"content":{"rendered":"<p><img decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/images.axios.com\/ItZFj1oaUxPFdAc5j1G9_4o4PXk=\/0x0:1920x1080\/1920x1080\/2023\/03\/27\/1679925999384.jpg\"><\/p>\n<p>Illustration: Eniola Odetunde\/Axios<\/p>\n<p>Monarch Collective, a new investment firm focused on women&#x27;s professional sports, has raised $100 million for its debut fund.<\/p>\n<p><strong>Why it matters:<\/strong> Monarch is seeking to fund what it views as the next big wave in pro sports, including investments in teams, leagues and adjacencies (e.g., media platforms, products, gaming).<\/p>\n<ul>\n<li>Private equity has begun plugging big money into pro sports, partially enabled by changes to league ownership rules, but most of it has been nine-figure checks into men&#x27;s teams. <\/li>\n<\/ul>\n<p><strong>Backstory:<\/strong> Monarch was formed late last year by Kara Nortman, the former Upfront Ventures partner who co-founded the NWSL&#x27;s Los Angles expansion club (Angel City), and Jasmine Robinson, a former Causeway investor who previously spent time in strategy operations for the San Francisco 49ers (she also grew up in a pro sports household, as her dad played in the NFL).<\/p>\n<ul>\n<li>Expect the focus to be global, on sports like soccer, basketball, cycling, cricket, golf and tennis.<\/li>\n<\/ul>\n<p><strong>What they&#x27;re saying:<\/strong> &quot;I often feel like I&#x27;m in &#x27;Back to the Future II&#x27; with the almanac, in terms of knowing the future of sports &#8230; We believe we&#x27;re riding the media curve, and can learn from the existing men&#x27;s leagues while realizing that the dynamics are changing in terms of how people watch sports and how sports leagues build community.&quot; \u2014 <em>Kara Nortman to Axios<\/em><\/p>\n<p>Source: <a href=\"https:\/\/www.axios.com\/2023\/03\/27\/monarch-collective-raises-100-million-to-fund-womens-pro-sports\" target=\"_blank\" rel=\"noopener\">Read Full Article<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Illustration: Eniola Odetunde\/Axios Monarch Collective, a new<\/p>\n","protected":false},"author":3,"featured_media":173060,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[23056],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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