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<\/p>\nLuxury fashion giant Gucci has designed a limited edition pendant for Yuga Labs\u2019 Otherside metaverse that will come in both physical and nonfungible token (NFT) forms. <\/p>\n
Gucci\u2019s silver jewelry piece is dubbed the \u201cKodaPendant,\u201d and will drop on April 6 for hodlers of the Koda or Vessel NFTs, which essentially function as either creatures or avatars in Otherside. <\/p>\n
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The physical chain itself is 50cm long, with a Koda-shaped pendant engraved with \u201cGG.\u201d There will be 3,333 in total on sale for 450 ApeCoin (APE) a pop, worth roughly $1,930 at current prices. <\/p>\n
Once the NFTs are purchased, their Koda or Vessel NFT metadata will be updated with a KodaPendant trait, resulting in a physical update to the token\u2019s associated animated character. <\/p>\n
It is the first drop as part of a broader collection called Otherside Relics By Gucci, with the two brands being tight-lipped on what is specifically set to come next. <\/p>\n
Explaining the partnership in an April 4 blog post, Yuga Labs noted the duo is looking to \u201cpush the boundaries at the intersection of fashion, entertainment, and gaming.\u201d<\/p>\n
\u201cThroughout our extensive partnership, we will work together to engage Voyagers in immersive experiences at the intersection of fashion, entertainment, and technology,\u201d the firm wrote.<\/p>\n
Whiskey producer Jack Daniels has launched a new Web3-focused campaign built around Polygon-based digital collectibles and Augmented Reality (AR) in partnership with Yahoo Creative Studios.<\/p>\n
In a Pokemon Go-style map-based game, the duo will launch an AR mobile experience across five Australian cities where users can explore certain areas to find a \u201cJack Daniel\u2019s crate.\u201d<\/p>\n
The crates contain prizes such as gift vouchers, trips to a Jack Daniel\u2019s distillery, and NFT music tracks from three Australian bands: Winston Surfshirt, Stand Atlantic and the Psychedelic Porn Crumpets.<\/p>\n
There are 2,000 tracks up for grabs in total and if someone finds a crate they can then mint it as a collectible on Polygon.<\/p>\n
Discussing the idea behind the campaign with Bandt on April 3, Dimitra Tassopoulos, the senior brand manager for the Jack Daniel\u2019s Family of Brands noted:<\/p>\n
\u201cWe briefed our media agency, Starcom, and said to them \u2018we\u2019re a big brand, we need to push boundaries and look at doing stuff differently.\u2019 We\u2019re going to do out-of-home, digital, social and events but we need to find new and innovative ideas.\u201d<\/p><\/blockquote>\n
\u201cI remember when bands released music and people lined up to purchase it. They could see the cover art and open it up to see the lyrics. That\u2019s something that the younger generation has not had the joy of discovering because things seem a little less personal when you\u2019re streaming the song rather than owning the song,\u201d he said.<\/p>\n
NFT thieves cashed out on Blur in March<\/h3>\n
Roughly $10.9 million worth of NFTs were stolen in March with three-quarters of them being first re-sold on the Blur marketplace, according to data from blockchain security firm Peckshield. <\/p>\n
Tweeting from its alert-focused account on April 2, the firm also outlined half of the stolen NFTs in March were sold within two hours of being swiped with 19.5% of the sales coming from OpenSea. <\/p>\n
\u201c$10.9M worth of NFTs were stolen, representing a 32.72%% decrease from the previous month. Half of the stolen NFTs were quickly sold on marketplaces within 2 hours,\u201d the firm tweeted.<\/p>\n
Packshield did not offer an explanation as to why the NFT thieves flocked to Blur in March. <\/p>\n
Notably, the stolen NFT activity on the marketplace was much lower in February, representing roughly 20% of the first sales of stolen NFTs despite the platform being in the middle of a token airdrop campaign. <\/p>\n
FIFA\u2019s new AI Web3 game<\/h3>\n
FIFA, the international governing body behind association soccer, launched a new artificial intelligence (AI) and Web3-based mobile game called \u201cAI League\u201d on April 4. <\/p>\n
AI League initially launched in open beta on Android, with plans to come to Apple\u2019s App Store soon.<\/p>\n
https:\/\/www.youtube.com\/embed\/vERLVdtFWzk<\/p>\n
It consists of a \u201c4-on-4 casual football game, played between AI-controlled characters\u201d with the player acting as a coach by controlling tactics and customizing player attributes. <\/p>\n
Related: <\/em><\/strong>What are dynamic NFTs?: Use cases and examples<\/em><\/strong><\/p>\n
The AI characters do not depict actual professional players, instead resembling characters from an animated film or avatar-based NFT project.<\/p>\n
In terms of Web3, the characters will eventually become NFTs that can be traded on a marketplace developed by FIFA. The game was announced late last year as part of a range of Web3 games that were supposed to ship before the 2022 world cup in Qatar.<\/p>\n
Other Nifty News<\/h3>\n
According to a March 30 report from blockchain analytics platform DappRadar, there was $4.7 billion worth of NFT trading volume in Q1 2023, more than double that of the previous quarter. The firm pointed to bullish action from the Blur marketplace which took the market by storm during its token airdrop farming period in February.<\/p>\n
In light of Hong Kong\u2019s commitment to developing cryptocurrency infrastructure, fintech officia King Leung recently visited Japan to talk with policymakers and regulators in Tokyo to better understand the idea around Web3 digital assets.<\/p>\n