{"id":175391,"date":"2023-05-12T15:31:38","date_gmt":"2023-05-12T15:31:38","guid":{"rendered":"https:\/\/precoinnews.com\/?p=175391"},"modified":"2023-05-12T15:31:38","modified_gmt":"2023-05-12T15:31:38","slug":"web3-community-building-meets-music-technology-at-wavelengths-summit-2023","status":"publish","type":"post","link":"https:\/\/precoinnews.com\/crypto\/web3-community-building-meets-music-technology-at-wavelengths-summit-2023\/","title":{"rendered":"Web3 community-building meets music technology at Wavelengths Summit 2023"},"content":{"rendered":"
Web3 has become one of the hottest buzzwords in the music industry, with everyone from independent musicians to major label artists dropping nonfungible token (NFT) collections and throwing concerts in the metaverse. But for many, the actual use cases and potential of these technologies remain shrouded in mystery and confusion.<\/p>\n
On May 6, Water & Music held its inaugural Wavelengths Summit, a one-day event bringing together musicians, industry executives, artist managers, researchers and technologists to explore the bleeding edge of music technology and democratize access to information. On the agenda were talks about blockchain-based communities, the growing influence of artificial intelligence on the music industry and the future of artist revenue streams.<\/p>\n
Water & Music is a collaborative music technology research network founded in 2016 by writer Cherie Hu as a free newsletter. It has since evolved to encompass a paid membership structure, an extensive online collaboration network and in-person events. Its research often touches upon Web3 and how blockchain impacts the music industry.<\/p>\n
\u201cI think the music industry, in particular, has suffered from information silos,\u201d Hu told Cointelegraph. \u201cIf you\u2019re trying to figure out how fans interact with your music in a holistic way, it\u2019s actually a huge challenge.\u201d Enter Water & Music, which seeks to empower its community with the knowledge needed to thrive in the digital era.<\/p>\n
A central focus of both Water & Music as an organization and its Wavelengths Summit was building a sense of community. The event\u2019s emphasis on the importance of community-building in music and Web3 was ever-present, from the topics chosen for discussion \u2014 including sessions titled \u201cMusic Community Building and Decentralization: Lessons from History\u201d and \u201cURL to IRL: Uniting Music Communities Online and Offline\u201d \u2014 to the way the event itself was hosted and organized.<\/p>\n
For instance, Hu opened the summit by laying out four ground rules for positive community-building: \u201cBe kind and respectful,\u201d \u201cStay critical, \u201cNo shilling,\u201d and \u201cHave fun!\u201d She also announced that there would be no panels; instead, experts would facilitate conversations, with audience members encouraged to jump in at any point. Talks on the main stage were accompanied by a large screen displaying live comments and questions from audience members via an app called Slido.<\/p>\n
\u201cI think what we were really aiming for is recreating the magic of our Water & Music Discord,\u201d Diana Gremore, Water & Music\u2019s events director, told Cointelegraph. \u201cWe have such a thoughtful, articulate, critical, passionate, curious community, so we wanted to do our best to facilitate how that URL community translates into an IRL experience.\u201d<\/p>\n
Throughout the day, many of the conversations touched on how Web3 and blockchain technologies are being explored in the world of music. During the \u201cMusic Community Building and Decentralization\u201d session, participants discussed how online communities such as decentralized autonomous organizations (DAOs) are the next step in a long history of decentralization.<\/p>\n
As pointed out by Austin Robey, co-founder of Metalabel \u2014 which is building a blockchain-based platform for collaborative artist releases \u2014 on-chain voting and governance are digital versions of what real-world communities have always done. Social spaces are always governed, and communities are always decision-making. And while DAOs may be subject to \u201ccode,\u201d real-world communities have always been subject to social \u201ccodes.\u201d<\/p>\n
The discussion was moderated by Kaitlyn Davies, membership lead at Friends With Benefits \u2014 a social DAO for creatives \u2014 and head of curatorial partnerships at Refraction \u2014 a DAO for artists and creators with a particular focus on live music events. Davies told Cointelegraph that the preexisting decentralization in music communities helps explain why so many in the music world gravitate toward Web3.<\/p>\n
\u201cYou see a lot of people who have always been interested in decentralized ways of organizing or sort of left-of-center means of organizing look to this technology to keep doing their work \u2014 not even to get bigger or to cast a further net but just to enable what they were already doing,\u201d she said, adding:<\/p>\n
\u201cCultivating a scene or a community, that\u2019s really important, and that\u2019s what drives culture. […] My hope still is that decentralized tech helps us do that better and helps us do that in more equitable ways.\u201d<\/p><\/blockquote>\n
During the \u201cWeb3: Balancing Niche and Mainstream on the Road to Adoption\u201d session, participants discussed the importance of first understanding one\u2019s community before launching crypto music projects. Melanie McClain, a Web3 consultant and founder of Blurred Lines \u2014 a community of Web3 tastemakers supporting left-of-center Black music \u2014 said that if fans want free shows, artists can experiment with NFTs that give collectors free access to concerts. And if the artist blows up, that free-performance NFT will suddenly become much more valuable.<\/p>\n
Related: <\/em><\/strong>Music NFTs are helping independent creators monetize and build a fanbase<\/em><\/strong><\/p>\n
Speaking to Cointelegraph, McClain said that crypto-native and crypto-newbie artists alike could use blockchain tech to build stronger communities, but each approach must be tailored. \u201cThey have to be self-aware,\u201d she said. If a musician\u2019s community is not native to Web3, \u201cthey might not say words like NFTs or social tokens. They can lead the conversation in other ways while still using the tools in the back end.\u201d<\/p>\n
Many facilitators and other attendees expressed that Web3 solutions offer particularly unique advantages for musicians, with Gremore telling Cointelegraph that \u201cone of the biggest strengths of [Web3] is the ability to build community and sustain community.\u201d<\/p>\n
Perhaps part of the reason for this is that blockchains are generally designed for efficiency. According to Hu, this allows artists and their teams to better utilize \u201csmart money\u201d \u2014 when a musician doesn\u2019t have much money to spend and therefore must use their funds as efficiently as possible.<\/p>\n
\u201cIn music and Web3, I\u2019m noticing instead of just random artists dropping NFT projects that happen to gain a lot of money, there\u2019s more focus on \u2018what\u2019s the actual use case?\u2019\u201d Hu told Cointelegraph. \u201cWhat is blockchain actually adding to music in a way that makes things easier and not harder from a technical standpoint?\u201d<\/p>\n
URL meets IRL<\/h2>\n
One thing that stood out at the Wavelengths Summit was how many online friends were meeting IRL \u2014 in real life \u2014 for the first time. Having many internet friends is not unique to crypto, but it is particularly pronounced in the space, given its inherently decentralized nature. For most people, meeting an online friend in person is special, and the summit was designed to facilitate those connections.<\/p>\n
The internet allows for a level of community building previously impossible, especially between musicians and their fans. But as Gremore told Cointelegraph, \u201cThere\u2019s a magic in IRL that just can\u2019t be replaced.\u201d She added, \u201cURL is where so many of the conversations start happening, and then IRL \u2014 it\u2019s a chance to deepen those bonds.\u201d<\/p>\n
<\/p>\n
For Hu, building in-person relationships is critical for the long-term success of Web3 communities. \u201cIRL events make or break trust in a community,\u201d she said. When internet-based communities meet in person, that community\u2019s carefully curated online image disappears, and people see it for what it really is \u2014 whether good or bad.<\/p>\n
\u201cEvents are so important for online communities because if the name of the game is long-term sustainability, that will make or break trust. If it succeeds, it could be a huge kickstarter to a whole new stage or a whole new level for the community or for the brand. But I\u2019ve definitely seen it go the other way around also.\u201d<\/p><\/blockquote>\n
For those unable to participate in IRL experiences, online ones still offer opportunities, such as allowing fans to connect virtually with their favorite music artists. \u201cI think using virtual things, not necessarily the metaverse but using live-streaming platforms, things like that \u2014 I think you can simulate the same thing,\u201d McClain said. \u201cEverybody can participate no matter where they are.\u201d<\/p>\n
\u201cI think online spaces are safe havens for a lot of people, and I think that that should never be discounted,\u201d believes Davies. \u201cBut I think the power of meeting somebody in person and being like, oh, you\u2019re like a real human being, and we have similar thoughts about this, and maybe a block on a chain helped us find each other \u2014 but really what it\u2019s about is us hanging out in person.\u201d<\/p>\n
Magazine: <\/em><\/strong>AI Eye: \u2018Biggest ever\u2019 leap in AI, cool new tools, AIs are the real DAOs<\/em><\/strong><\/p>\n
Ultimately, the main takeaway of the Wavelengths Summit was that community-building is a critical component for success in both music and Web3, and Water & Music intentionally designed its inaugural summit to set an example of how it believes community-building should look.<\/p>\n
To close out the day, Gremore shared with the audience that Water & Music wanted attendees to leave empowered \u2014 that even though it may seem like the music industry is broken, there is still light at the end of the tunnel. And as the summit revealed, some of that hope may come in the form of DAOs, NFTs or other blockchain-based tools that help artists build community directly with their fans. Or, as Gremore told the audience:<\/p>\n
\u201cWe\u2019re fucked \u2014 but maybe we can do something about it.\u201d<\/p><\/blockquote>\n