It may be a looming strike. It may be a concern about a successful EV future. Ford\u2019s stock is down by 24% in the last year. By comparison, the S&P 500 is 9% higher.<\/p>\n
Ford\u2019s performance does not match those of its primary rivals. GM\u2019s stock is off 16% over the same period. Toyota\u2019s is 7% higher.<\/p>\n
While the threat of a labor strike is equally applicable to both GM and Ford, it doesn’t singularly account for Ford’s underwhelming market performance. Ford’s slower-than-anticipated progress and persistent quality issues also contribute to its challenges.<\/p>\n
Ford said it would reach a 600,000 EV production rate in 2023. It revised that to 2024. Ford\u2019s management says it has a related problem. Even when production does hit stride, Ford faces an uncertain future regarding prices. Rival Tesla has aggressively cut costs. Ford has cut some prices as well, perhaps to match Tesla. Ford has already invested billions of dollars into EV development. What if the margins it has forecast are not possible?<\/p>\n
The EV industry is also plagued by doubt among consumers. Many potential customers worry about the number of charging stations; the distance EVs can go without a charge, and the amount of time it takes to charge compared to how long it takes to fill a gas-powered car. (These are the 15 cars that hold their value the longest.)<\/p>\n \t\t\t\t