TikTok users are being warned not to copy the latest deadly trend to come from the China-owned app after four deaths in six months.
The social media video app has become synonymous with idiotic trends, such as the tide pod challenge.
And the latest one has seen four deaths through broken necks.
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Called Boat Jumping, videos are flooding the app showing people performing jumps or back flips off the back of speeding boats.
But instead of performing a thrill-seeking and edgy move for likes and clicks, four people have broken their necks upon landing, woken up in the water unable to move and died from drowning.
And this has forced officials to warn users about it.
Speaking after the latest incident in Childersburg, Alabama, United States, Childersburg Rescue Squad Captain Jim Dennis told how the deaths were “easily avoidable”.
Commenting to local news outlet WMBA, he said: “Over the last six months we have had four drownings that were easily avoidable.
“They were doing a TikTok challenge where you get in a boat going at a high rate of speed, you jump off the side of the boat, don’t dive, you’re jumping off feet first and you just kinda lean into the water.
“That is a very big concern because we have seen this pattern emerge over the last two years and it's sporadic.
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“But it’s something that needs to go away and stay away – do not do it, it's not worth your life.”
He also confirmed one of the recent victims was a middle-aged man who was a father of three.
His wife and children were on the boat at the time, and shockingly the unnamed wife recorded the man's death as it was being shot for TikTok.
Captain Dennis urged anyone observing the challenge to call 911 if they see a person unresponsive in the water.
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