Dylan Mulvaney to charge $40K for college visits this year months after backlash over Bud Light partnership cost the beer brand $27billion
- Earlier this year, Mulvaney gave a speech at the University of Pittsburgh for the price of $26,250. At the time, she had six million followers on TikTok
- Now, she is double the rate to $40,000
- The increase is coming months after a marketing partnership with Bud Light sparked a massive backlash and boycotts against the brand
Dylan Mulvaney will charge $40,000 per visit to college campuses to give speeches to students – nearly doubling her fee from a year ago – months after she cost Bud Light billions in a now-disastrous marketing partnership.
The trans influencer, 26, announced she was open to hire and wrote on Instagram: ‘University and College friends! I am booking speaking opportunities for the upcoming 23/24 school year and would love to come visit.’
Crista Spadafore, Mulvaney’s agent, confirmed the fee for her to speak is $40,000, reports College Fix.
The Bud Light partnership has seen Anheuser-Busch lose $27 billion in market cap value since the advert for March Madness. The partnership sparked months of protests against the iconic blue-can brand.
Bud Light even lost its spot as the top-selling beer in America to Modelo as a result of the controversy.
Dylan Mulvaney will charge $40,000 per visit to college campuses to give talks and speeches students this year. The trans influencer, 26, is charging nearly double her rate compared to what she asked for before becoming the center of Bud Light’s controversy in April
She partnered with Bud Light on April 1 – which was a catastrophic business deal for the beer company after they lost millions off their prices
Earlier this year, Mulvaney gave a speech at the University of Pittsburgh for the price of $26,250. At the time, she had 6 million followers on TikTok – and weeks before the Bud Light promotion.
Luna Lindstrom, who is the business manager of the group that helped bring Mulvaney to the college campus, said in March the event was ‘important’ to ‘advance trans rights.’
Over 450 students gathered to hear Mulvaney speak about her transition to girlhood – which she was chronicling on her social media pages.
She told the auditorium in March, before her Bud Light controversy: ‘Some of my most vulnerable videos early on when I had a full beard doing laser hair removal are still one of my favorite videos ever made because I took my power back.
‘This is what makes me most embarrassed about myself and I’m showing you this right now and being vulnerable, and now it’s not as scary to me.
‘It really brought me closer to these human beings from behind the screens.’
She also told the student crowd that she wanted to continue her work as an actress.
Earlier this year, Mulvaney gave a speech at the University of Pittsburgh for the price of $26,250. At the time, she had six million followers on TikTok
Mulvaney has faced intense criticism since the ordeal and slammed Bud Light for not standing up wit her: ‘For a company to hire a trans person and then not publicly stand by them is worse than not hiring a trans person at all’
‘I still haven’t played a female character yet — that’s something I really want to do. I want to figure out how we can infuse this trans joy into shows,’ Mulvaney said.
‘I want to see a trans woman falling in love, and see trans people succeeding in scripted content.
‘That’s how we’re gonna make what’s happening now in this country a little bit better,’ reports Pitt News.
The $26,250 speech was just a week before she partnered with Bud Light – causing sensational damage to the brand and intense conservative backlash in the US.
Anheuser-Busch announced it was laying off hundreds of employees following its disastrous partnership with her.
Workers who are laid off will receive severance pay, paid out of their unused vacation time, receive six months of continued company-paid health insurance benefits and help finding a new job, according to an email sent to employees Wednesday.
The restructuring ‘will simplify and reduce layers within its organization,’ a spokesperson said.
But, the layoffs will not affect frontline workers, such as ‘brewery and warehouse staff, drivers, and field sales reps among others.’
The company faced a boycott from all sides of the political spectrum, though it was largely centered around those with conservatives politics.
At the end of June, Mulvaney broke her silence on Bud Light to slam the embattled beer brand for for not standing by her amid the fallout from their disastrous campaign.
Anheuser-Busch announced the decision to lay off about two percent of its US workforce in a statement released by CEO Brendan Whitworth on Wednesday
Speaking to her 1.8million followers, she said: ‘I was waiting for the brand to reach out to me, but they never did. I’ve been scared to leave my house.
‘For a company to hire a trans person and then not publicly stand by them is worse than not hiring a trans person at all.
‘Because it gives customers permission to be as transphobic and as hateful as they want. There’s should be nothing controversial or divisive about working with us.
‘I have been ridiculed in public I’ve been followed and I have felt a loneliness that I wouldn’t wish on anyone.’
It was the first time that Mulvaney publicly spoke about Bud Light, calling them a company that she ‘loved’ in the new post.
During the video she said trans and queer people are ‘customers too’, before adding that ‘turning a blind eye’ isn’t an option.
She previously said she didn’t want to give her critics the ‘satisfaction’ of talking about them, but has now opened up about how the backlash affected her – as sales for the beer dropped a staggering 28.5 percent.
Last week, Mulvaney celebrated 500 days since she started her transition and posted to social media to mark the occasion.
In the seven-minute clip, Mulvaney said: ‘Day 500 is dedicated to my younger self who didn’t get to celebrate so many awesome discoveries because I was just hoping to get by.
‘Today is actually day 9,705 of being a woman, because I’ve always been one.’
While the 26-year-old didn’t mention the Bud Light backlash by name she said: ‘I learnt more since day 365 than I did that whole first year.’
‘If I make the content that I want to make, and freely share my trans joy, I subject myself to a lot more trauma,’ she added.
‘So lately, I’ve chosen to scale back in order to protect my overall well-being, and it works.
‘I am quite happy, but I’m not doing what I love, so it’s kind of a bittersweet thing.’
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