Have you ever heard the saying, “time is money”?
My experience as a digital marketer has provided me with the understanding that attention takes time, therefore it is money.
Earn.com is a social network that truly understands and implements this concept.
In this news coverage, we are going to explore the potential of this network from two different perspectives.
First, we are going to take a look at how businesses can potentially use this platform to achieve better results in recruitment, idea generation, and market research.
Can it provide better results at a lower cost? Can they at least provide us with higher quality results at the same cost?
Secondly, we are going to have a look at this platform from a perspective of the user. Ideally, this is a person that is an expert in a field, that holds valuable knowledge. What kind of benefit can they expect from this network? Can highly skilled individuals transform their knowledge into valuable attention that businesses are prepared to pay for?
We will explore these questions in the appropriate sections below.
What is important is that you will be able to understand what kind of benefit this social network is, what are the competitors, and why you should consider using it.
The business perspective
Finding talent, pushing through challenges for the first time, uncovering the mysteries of a new market you are trying to enter. It all takes effort and energy, costs money, but is potentially valuable in the end.
The fact is that business is a game, and entrepreneurs love to play it. They love taking risks when the rewards are high enough and are not afraid to invest money into achieving their goals.
Earn.com allows you to reach specified audiences that are incentivized to reply to your messages. The cost is pre-defined, so you are always aware of your investment.
The ingrained features to set up a budget for your outreach campaign can be used to test the network, and to limit the amount you spend.
Anybody can apply to these lists, but then they go through an audit process and verification. This ensures that you reach qualified leads, at a pre-defined cost.
An offer like this is rarely found in the world of marketing, where the results of actions are difficult to predict.
Additionally, if your business has a community around itself, you can use Earn.com to monetize it. By making it available for reach through a list, you can make sure that your community and yourself get paid for every message that your reply to.
The Network User Perspective
Due to the structured nature of the network, the concrete business model, and the simplicity of the features, Earn.com attracts a lot of attention from a variety of different people.
Unlike other social networks, there is no feed available on Earn.com. Instead, you can find lists.
In order to monetize your attention, you can join these lists, and have businesses, investors, and entrepreneurs reach out to you for opinions, advice, or marketing messages.
Once you reply, the pre-defined price of the message is credited to your account. There are over 100 types of lists for many different types of personalities, backgrounds, and users.
You can participate in social media lists, and get paid 1$ per reply (on average), as a developer you can get anywhere between $20-$40 per reply, and it goes even further up if you are a CEO or an executive.
Participation in these lists is audited by answering a series of questions or performing an action, and upon review, your account is linked to the list. Anybody sending a message to a particular list will also send the message to you. Reply and you get paid. It’s really simple.
Your Profile
The expected features are there. You can add your name, your picture, your bio, and email, but then comes the rewarding part.
You get to decide how much your replies are worth.
You can decide between $1, $5, $20, or $100. Additionally, you can choose some of the money to be shared with charity organizations, and your selected choice is made public.
Fun Fact: An integration with Gmail enables you to bounce emails sent to your account and guide them to your Earn.com profile, effectively increasing the relevance of the people reaching out to you. Just imagine that you are a very busy executive running a company. Would you answer every email or telephone call?
No, that’s why you have a secretary for phone calls and Earn.com for unsolicited emails.
Conclusion
Earn.com is a new social media with a unique twist. Get paid for replying to messages is a very interesting concept. But, will it succeed and boom? I sure hope so!
The business model is unilaterally focused on creating values for all parties involved in the social process, and it offers an effective way to monetize audiences and your own attention.
Businesses also gain value by having the ability to reach pre-defined audiences, at a pre-defined cost that is well adapted to their marketing/outreach budget. They can use it for recruitment, market research, and even offering high-ticket products/services to executives, whose attention which is very difficult to attain.
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