Comedian Jimmy Kimmel told a new kind of joke on his show Wednesday night:
Which is the only college football postseason bowl game to be named after a person and not a weed eater, cheese snack or other corporate sponsor?
The answer is the Jimmy Kimmel LA Bowl to be played Dec. 18 at SoFi Stadium in Inglewood, California
“That’s right,” Kimmel said on ABC. “That’s the name of the bowl game. This is history in the making. Never before has a bowl game been named after a human being, and Papa John’s doesn’t count. He’s barely human.”
The old John Hancock Bowl in El Paso also doesn’t count because it was named after an insurance company sponsor, not the American revolutionary. Otherwise Kimmel is serious: That will be the name of this game, which will match the No. 1 selection from the Mountain West Conference vs. the No. 5 selection from the Pac-12.
Finally, a college football bowl named after a human being…the inaugural Jimmy Kimmel LA Bowl on December 18th at @SoFiStadiumpic.twitter.com/SylNjHUPK2
Kimmel and SoFi Stadium announced the deal Wednesday, saying they have entered into a multi-year partnership to appoint Kimmel as the official naming rights partner of the LA Bowl, a new bowl game that was canceled last season because of the COVID-19 pandemic.
The game will be televised by ABC and will be among the first of 40-plus postseason games scheduled for 2021-22.
Kimmel said he knows all about them.
“There are few American traditions more exciting than a college football bowl game – the tradition, the pageantry and most significantly the sponsor names,” Kimmel said. “There are so many memorable colorful names – the R&L Carriers New Orleans Bowl, the RoofClaim.com Boca Raton bowl, the Tropical Smoothie Café Frisco Bowl, the LendingTree bowl, the Cheese-It bowl. The list goes on and on. And ever since I was 52, which was last year, I have dreamed of having a college football bowl game named after me. And tonight I am thrilled to announce that dream is finally coming true.”
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