Fresh off the heels of announcing a non-fungible token (NFT) organization called Blockchain Creative Labs and a blockchain-based animated series, Fox Broadcasting Company has revealed it’s invoked a $100 million fund with Bento Box Entertainment (BBE) that aims to bolster NFT content creators.
Fox and Bento Box to Fuel NFT Ecosystem With a $100 Million Fund
On June 15, the New York-based television network and entertainment firm Fox revealed a $100 million fund that aims to help further NFT creators and the industry. Fox and its subsidiary Bento Box Entertainment (best-known for producing the show “Bob’s Burgers”) have explained that the companies are working with Blockchain Creative Labs to further the venture. The $100 million fund news follows the introduction of Blockchain Creative Labs revealed in mid-May.
BBE was founded by Scott Greenberg, Joel Kuwahara, and Mark McJimsey and was acquired by Fox in 2019. The two firms believe the new venture will help innovate and mold the blockchain-based NFT ecosystem that has seen massive growth during the last 12 months. BBE’s cofounder and CEO, Scott Greenberg detailed on Tuesday:
Fox and Bento Box are uniquely situated to bring exciting offerings to the digital goods, token, and NFT marketplace.
Fox Entertainment CEO, Charlie Collier, detailed during the announcement that BBE’s use of blockchain improves upon the company’s craft. “[Blockchain technology has bolstered a] new marketplace that is a natural extension of Bento Box’s talents, one that allows the team to support, elevate and reward innovators and artists in new and creatively exciting ways,” Collier said on Tuesday. Collier added:
Our new company, Blockchain Creative Labs, also under Scott and Bento Box, will help shape and grow the fast-evolving world of creatively-led digital goods and tokens.
Fox and BBE alongside the recently invoked Blockchain Creative Labs, have yet to announce any product launch dates or reveal when the blockchain-based animated series crafted by Dan Harmon called “Krapopolis” will air. Greenberg explained that BBE team will always be “entrepreneurs at our core” and said that the company has had “longstanding relationships within the creative community.”
“BBE will harness this technology to bridge together brands and producers with fans in new and interesting ways, and we’re looking forward to seizing this opportunity,” Greenberg further remarked. Fox aims to show the world its tokens and NFTs in the future and noted during the last announcement that an NFT marketplace was also being constructed.
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