Vantage FX, one of the leading multi-asset trading platforms, announced the appointment of Geraldine Goh, former Head of Marketing Singapore and Emerging Markets APAC at IG, as the company’s new Global Marketing Director today.
The press release shared with Finance Magnates states that the newly appointed Global Marketing Director will support Vantage FX’s marketing and business goals on a global level. The multi-asset trading services provider is planning to use the extensive experience of Goh for the company’s expansion in different regions.
Goh has over 10 years of experience in the international financial services industry. In her latest role at IG, Goh led IG’s marketing team for the company’s expansion in the region. In her new role, she will focus on introducing high-profile partnerships, promotions and programs to cover the whole client lifecycle.
“I was drawn to Vantage FX’s dynamic vision of wanting to expand into the emerging markets, whilst also looking to target high-value clients. To achieve this, from a marketing perspective, my aim is to incorporate an approach that is adaptable and tailored. I believe in being global from a brand perspective but remaining local from a strategy perspective – with this approach, we will build our brand credibility and flaunt our competitive edge, whilst also providing what each region needs to execute better trades,” Goh commented.
Global Expansion
Founded in 2009, Vantage FX offers trading services in different financial instruments through MT4 and MT5 platforms. In the latest announcement, Vantage FX highlighted the importance of customized marketing strategies for expansion in specific regions.
“We know that there is no single strategy that will cater to the needs of every region, a one size fits all approach is simply not a viable option anymore. With Goh’s experience, she brings a new dynamic to Vantage FX, and her experience in APAC and emerging markets gives her a keen eye for the nuances needed in each region. Right now, there are many markets that are underserved, and Geraldine’s appointment will be an important step in Vantage’s goal to remedy this. We’re thrilled to have the best in the industry onboard during a period of rapid and exciting global growth,” David Shayer, Chief Executive Officer at Vantage FX, said.
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