European fintech Mercuryo.io has become the official cryptocurrency sponsor of Wales football club Swansea City to promote its brand among the lucrative sports fans.
The sponsorship deal contract has been signed for the 2020-21 season under which the fintech company gained rights to sponsor the home matches of the football club.
Mercuryo.io will receive many promotional slots, including brand advertisements placed on the club’s official TV channel SwansTV and promotional posts on the club’s social media. The sponsor can additionally place its logo on LED boards around the perimeter of the field during each home match and will get a partnership match, along with several other benefits.
Commenting on the sponsorship deal, Mercuryo co-founder and CBDO, Petr Kozyakov said: “This is our first sponsorship deal with an internationally renowned brand, which is a crucial step for Mercuryo’s international recognition.”
“By sharing similar values – determination, teamwork, and performance – we aim to connect the innovative world of technology and cryptocurrencies with the enthusiasm of sports. Swansea is a brilliant football club, and we are thrilled to achieve our goals together as the team’s exclusive digital asset partner.”
Sports Sponsorship – the Prefered Way of Brand Marketing
Mercuryo.io was established in 2018 as a cross-border payments network using cryptocurrencies for business. According to the company, its user base grew to over 600,000 users. The sports sponsorship came when the company is expanding its international presence and launched its services in the United States earlier this month.
In the last few years, demand for sports sponsorships ballooned as many brokerages inked major deals with sports clubs. Now with the Swansea deal, Mercuryo has jumped into the same wagon.
“We are delighted to have Mercuryo as Swansea City’s first official cryptocurrency partner in the 2020-21 season. In a move that connects the fans of two passionate scenes, we are thrilled to work together with our new sponsor in the upcoming months,” Swansea City’s head of commercial, Rebecca Edwards-Symmons said.
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