2021 Ford Bronco production underway in Michigan amid chip shortage
Ford confirmed that 125,000 of the 190,000 reservations it has received for the off-road SUV have already been converted to orders. FOX Business’ Jeff Flock with more.
Ford's been on a roll this year with new and reinvented models — and it's paying off.
CEO Jim Farley will tell investors on Thursday that the automaker's second-quarter profits will be better than expected.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| F | FORD MOTOR CO. | 14.94 | -0.10 | -0.68% |
"Customer reservations strong for four new vehicles: full-size Bronco SUV, battery-electric F-150 Lightning pickup, Maverick compact truck and all-electric E-Transit commercial van," the company disclosed in a statement ahead of Farley's appearance at an investor conference hosted by Deutsche Bank.
FORD'S BRONCO MET WITH DEMAND
In the latest order update, the reimagined Ford Bronco and the all-electric F-150 are leading the demand.
Ford Vehicle Order Update
Bronco SUV: 190,000
F-150 Lightning pickup: 100,000
Maverick compact pickup: 36,000
All-electric E-Transit commercial van: 20,000
Source: Ford
Other factors impacting the improving trends include "lower-than-anticipated costs and favorable market factors. Additionally, higher vehicle auction values are benefitting Ford Credit," the company detailed.
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Ford's shares have gained over 71% this year.
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