Brits set to suffer rise in cost of beers as Heineken and Fosters hike-up prices

Beer-loving Brits are set to be hit with price rises as a host of tipples choose to mark up their prices due to "unprecedented costs".

Sharp increases are set to hit the likes of Birra Moretti, Amstel and Fosters, with a hike-up on prices set for January of next year.

Said rise in booze costs comes as parent company Heineken, which owns the aforementioned brands as well as Bulmers, Desperados and Kronenbourg, cited "unprecedented costs" meaning pints prices will rise.

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Kegs and bottles are set to see the rise, with supermarkets and pubs both to be affected by a 15.8% rise in keg prices.

Such a rise could affect drinkers, should pubs and supermarkets choose to change their prices to keep in line with that of the rising costs of booze.

There is a chance though that pubs and supermarkets could cushion the costs of the price hike to protect returning customers and to avoid losing out on sales.

A spokesperson for Heineken said: "Like many UK manufacturers, Heineken UK is facing unprecedented cost increases on a number of critical inputs used to make beer and cider.

"This is predominantly driven by the significant rise in energy prices, which is also having a dramatic impact on the costs of other goods including glass, aluminium and malted barley."

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Bad news for those that still drink Fosters too, as Heineken noted that they would be decreasing its alcohol content from 4% to 3.7% in the coming months.

It is a change that comes as those drinking Fosters are opting for a "healthy lifestyle", with a good call being made in the face of healthy living, The Sun reported.

A company spokesperson said: "Reducing the alcohol content of one of our highest volume brands will also help remove millions of alcohol units across the UK, aligned to our long-held position of promoting moderation."

Heineken representatives offered their sympathies to booze-loving Brits, adding: "We appreciate these are challenging times, and we are committed to working with our customers to support a strong and sustainable category going forward."

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