Today, Gannett and Snap Inc. announce a new partnership to bring Snapchat’s advertising platform to small and local businesses throughout the U.S. and Canada.
Gannett has a long history of working with small businesses across the country to help them grow their businesses by connecting them with consumers in their local communities. In the past several years, Gannett’s marketing solutions business has expanded with the acquisitions of ReachLocal and WordStream, and the launch of LOCALiQ, combining all of Gannett’s digital marketing solutions.
The LOCALiQ sales team will bring Snapchat advertising to over 100,000 small business clients to help businesses further transition to more digital and innovative solutions while reaching Snap’s highly engaged millennial and Gen Z audience. Snap has 92 million active users in North America and reaches over 90% of 13-24 year-olds and over 75% of 13-34 year-olds in the U.S.
“We’re thrilled to partner with Gannett to bring the power of Snapchat advertising to their network of local businesses all across the US and Canada,” said Alexander Dao, Head of Global Sales Partnerships, Snap Inc. “As more and more local businesses embrace digital marketing, we look forward to helping them reach our large and highly engaged millennial and Gen Z audience.”
Through LOCALiQ, Gannett offers comprehensive digital solutions to local businesses on a national scale. Gannett’s scale and breadth of offerings enable it to leverage proprietary data insights to drive personalized best-in-class performance for local businesses.
“We are proud to partner with Snap to bring industry-leading digital ad products and marketing solutions to local businesses across the country,” said Kevin Gentzel, Chief Revenue Officer & President of Marketing Solutions, Gannett. “This collaboration reconfirms LOCALiQ’s mission: to make marketing innovative, efficient, and effective for our customers. We combine the trust we have built over decades of service from our company’s journalism with our digital marketing services expertise to help drive our clients’ success.”
With Snapchat’s advertising offerings, Gannett’s clients will be able to reach broader audiences on Snapchat’s platforms locally with differentiated ad solutions and have access to easy-to-use tools, including Snap Publisher and LOCAL’s dashboard, making advertising easy and efficient for small and local businesses.
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