Netflix Sheds Fewer Than 1M Subscribers In Q2, Exceeding Expectations

Netflix beat expectations for the second quarter, reporting a decline of about 970,000 subscribers to end the period with a global total of 220.67 million.

While the decline is still large in historical terms for the longtime leader in streaming, which has moved ever upward quarter by quarter for the past decade, it was smaller than analysts’ prediction for anywhere from 1.5 million to 2 million. The company itself had warned of a potential loss of up to 2 million subscribers in the period ending June 30.

Netflix issued guidance for the third quarter for an addition of 1 million subscribers.

Revenue increased 9% to $7.97 billion, while earnings per share ticked up to $3.20 from the year-ago mark of $2.97. The earnings tally blew past the consensus forecast by analysts, while the revenue figure fell slightly short.

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In its quarterly letter to shareholders, the company said it had incurred $70 million in severance costs related to layoffs during the quarter, as well as an $80 million non-cash impairment of some real estate leases “primarily related to rightsizing our office footprint.” Excluding that $150 million and the foreign currency impact of a strengthening U.S. dollar, the company said operating profit and operating margin came in slightly ahead of it guidance forecast.

When reporting its disappointing first-quarter numbers in April, the company said its second-quarter subscriber numbers could drop by up to 2 million, 10 times the size of the first-quarter pullback, which was the company’s first year-over-year subscriber decline in more than a decade. The second quarter historically has always been the company’s softest, but the mere notion of the pace-setter in streaming moving backwards so quickly spooked investors. Netflix shares, which were slashed by 70% in recent months, prompting chatter that the company could become a takeover target, have been on the upswing heading into today’s earnings report. They closed today at $201.63, up almost 6%. It’s the highest price for the stock since April.

Wall Street and the entire entertainment business had been nervously awaiting the Netflix numbers, given the outsized influence the streaming giant has on investor sentiment about the rest of the sector. When Netflix was surging to all-time highs in 2021, its stock price touching $700 a share, the widely held goal was to go “all-in” on streaming. Many of the media companies who once freely licensed their programming to Netflix decided to claw back rights to many titles and ramp up their own competing services. In 2022, however, with Netflix stumbling and showing the first declines in its subscriber base in more than a decade, many of those trying to master the direct-to-consumer game have seen their shares pummeled amid rising anxiety about the economics of streaming.

Beyond the subscriber numbers, investors and other stakeholders have been keen to get updates from Netflix about its plans for a cheaper, ad-supported subscriber tier as well as its efforts to get paid when customers share their passwords.

The third quarter for Netflix is widely expected to see a return to subscriber gains, as the price increase in the U.S. and Canada earlier this year gets further absorbed and some marquee films and series debut. Popular or promising titles including the last two episodes of Stranger Things 4, new series Sandman and a fifth outing for Cobra Kai, plus big-budget, star-driven movies like The Gray Man and Day Shift.

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