Before the end of this year, shareholders of Singapore Press Holdings (SPH) will have to decide on the fate of their company, once a prominent blue chip, but one that has now fallen on difficult times, mainly because of a structural decline in its media advertisement revenue.
This decline has been reflected in the company’s shares; the price having fallen from the $4 level in 2014 to around $1 in November last year, despite the company having diversified into other non-media areas like property, aged care provision and student accommodation.
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