Roommate marketplace Roomi will be launching an in-app loyalty program backed by Props tokens.
Launched in 2015, Roomi helps users rent rooms and find roommates in a verified community. The built in identity verification and background check tools give users peace of mind while searching for a room rental, sublet or roommate. Currently, Roomi has over 3 million registered users across the US and LATAM and continues to expand.
Props Token is the underlying cryptocurrency of the Props Network, an open-source project intended to tokenize the digital economy. A half dozen apps have adopted the token and 5 have launched, each with millions or hundreds of thousands of monthly active users. Currently, 8 million users are holding Props.
Roomi said that the in-app loyalty program will enable their users to earn Props, unlock benefits and be rewarded with a financial stake in the ecosystem they participate in. According to Roomi, the addition of Props will enable them to further attribute user reputation, a critical signal in a people-centric marketplace, as well as unlock discounts to engaged and loyal members. Active users that verify their identity, transact on the platform and invite friends to join Roomi are expected to be rewarded with Props.
“Roomi brings together people who constitute our network and make our platform valuable,” said Ajay Yadav, Founder & CEO of Roomi. “We have been considering how to share long term value with our loyal users and Props provides that vehicle. We are impressed with the simple SaaS like tools to implement blockchain. We look forward to creating a deeper financial alignment with our users to create further growth and value for all participants on Roomi and the Props network.”
“Roomi’s planned integration of Props is another step towards bringing the power of digital assets to mainstream users,” said Adi Sideman, Co-Founder of the Props Public Benefit Corporation. “Roomi is a world class platform, a recognized brand, and we are delighted that Roomi chose to build on Props.”
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