THE CEO of one of the UK's largest car dealerships has said there's been some changes to the firm after appearing on Undercover Big Boss.
Robert Forrester, chief executive of Bristol Street Motors, decided to secretly observe his employees after expanding his business during the pandemic.
Pretending to be a history lecturer in search for a new career on the ITV global hit series, Robert takes up a position in his sales team.
After working among his colleagues, he decided to enhance maternity pay and introduce programmes to boost employees' lack of confidence.
Who is Robert Forrester?
Robert Forrester is the CEO of Vertu Motors – the UK's 5th largest motor retailer selling new and used cars, vans and bikes.
It operates a chain of franchised motor dealerships offering sales, service, parts, and bodyshop facilities for new and used cars, and commercial vehicles.
The Group trades as Bristol Street Motors, Macklin Motors, Farnell and Vertu.
Robert was a Director of Reg Vardy plc between 2001 and 2006 where he held the roles of Finance Director and Managing Director.
He was also a member of the Economic Growth Board of the Confederation of British Industry.
Robert founded Vertu Motors in 2006.
What is Bristol Street Motors?
Bristol Street Motors is car dealership that falls under the umbrella group Vertu Motors.
It was founded in the early 1900s as a Ford dealership.
Bristol Street Motors offers new cars, ex demonstrator cars, used cars, electric cars, new vans and used commercial vehicles from car giants including Citroen, Ford, Renault, Toyota, and Vauxhall.
When the pandemic hit, Robert was forced to close his dealerships and furlough the workforce.
As other businesses downsized, Robert decided to gamble and purchased 30 new dealerships, investing millions of pounds of shareholders' money.
With 149 dealerships across the UK and over 6,000 employees, Bristol Street Motors is a £3 billion business that sells one car to Brits every four minutes.
What is Robert Forrester's net worth?
From 2020, the CEO of Vertu Motors, Robert Forrester had a net worth of £161,938,000.00.
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